# 100xRetention: full text > 100xRetention is a Shopify CRO and retention agency. We grow conversion rate, AOV and repeat revenue from the traffic and customers you already have. Short index: https://www.100xretention.com/llms.txt Results are judged on revenue per visitor, repeat purchase rate and holdout-measured incremental revenue, not conversion rate alone. We work only with Shopify and Shopify Plus brands. ## Services ### Conversion rate optimization - Shopify CRO (https://www.100xretention.com/services/shopify-cro/): Research, A/B testing and build, run as one conversion rate optimization program. - A/B Testing & Experimentation (https://www.100xretention.com/services/ab-testing/): Written hypotheses, sample sizes set before launch, results measured on revenue per visitor. - Conversion Research & UX Audit (https://www.100xretention.com/services/conversion-research-ux-audit/): Qualitative and quantitative research that ranks the issues costing sales by revenue. - Shopify UX & UI Design (https://www.100xretention.com/services/shopify-ux-and-ui-design/): Product, collection, cart and checkout redesigns shipped the way testing proved them. - Landing Page Design (https://www.100xretention.com/services/shopify-landing-page-design/): Shopify landing pages designed around the case your testing already proved. - Speed Optimization (https://www.100xretention.com/services/shopify-speed-optimization/): Speed work ranked by revenue and proven against conversion rate. ### Average order value - AOV Optimization (https://www.100xretention.com/services/aov-optimization/): Bundles, cart upsells, margin-based free-shipping thresholds and post-purchase offers. - Cart & Checkout Abandonment Recovery (https://www.100xretention.com/services/cart-checkout-abandonment-recovery/): Recover the carts and checkouts that stall, with flows and on-site fixes measured on revenue. ### Retention - Retention Marketing (https://www.100xretention.com/services/retention-marketing/): Lifecycle strategy across email, SMS, subscriptions and loyalty, measured against holdouts. - Klaviyo, Email & SMS (https://www.100xretention.com/services/klaviyo-email-sms-marketing/): Klaviyo flows, segmentation and campaigns for Shopify brands. - Subscriptions & Loyalty (https://www.100xretention.com/services/subscriptions-loyalty/): Subscription programs, churn and pause logic, loyalty and referral, built to raise repeat rate. ### Measurement - Analytics & Measurement (https://www.100xretention.com/services/analytics-measurement/): Tracking, attribution and holdout reporting so every lever is measured on revenue. ## Contact - Contact: https://www.100xretention.com/contact-us/ (100xretention@gmail.com) - Book a call: https://www.100xretention.com/book-a-call/ # Case studies ## Stayforever URL: https://www.100xretention.com/our-work/stayforever/ Headline result: Revenue +112% Focus: CRO, AOV +112% Online Revenue Growth for Gift Shop Stayforever Through a Discovery Rebuild The Challenge Stayforever is a thousand things in one place. A curated gift shop. A baby and kids store. A collectibles destination for Jellycat, Sonny Angel, Smiski, and Miffy fans. A home goods corner. A kids classes venue. A Latina and AAPI-owned community space across three New York locations. The old site could not hold all of it. Shoppers came looking for a gift and got lost inside a catalog that had no point of view. What We Did Shopify UX and UI Design Conversion Rate Optimization (CRO) Gift Guide and Discovery Architecture Multi-Category Navigation Rebuild In-Store to Online Experience Bridge Our Approach Walking into Stayforever feels like being handed a gift you did not know you wanted. Someone with taste has already done the hard work. The site needed to do the same. Not flatten everything into a grid, but guide people the way the staff does in store. So we rebuilt the homepage around discovery, not departments. “Things you’ll love forever” became an actual entry point, with curated rails pulled from what is selling in Ridgewood and Catskill that week. The Gift Guide moved to the top of the navigation because gift shoppers are the highest-intent buyers, and we gave them real paths to walk down instead of a single grid: by age, by recipient, by vibe. Collectibles got their own merchandising logic since Sonny Angel and Jellycat fans shop differently than everyone else. And the three retail locations finally got proper storefront pages, so the physical shops and the online store feel like one business, not four. From Gift Search to Checkout, Without the Overwhelm Gift shoppers do not browse. They hunt. Our job was to get them to the right product fast and then give them reasons to add one more thing: Gift Guide entry points for age, occasion, price, and recipient Surprise Curated Gift Box placed prominently for shoppers Free shipping progress bar with specific add-on suggestions Collectible series grouped by character, not by product category In-store pickup surfaced at checkout for Queens and Catskill locals Kids classes moved into the main nav The Results +112% online revenue growth year over year following the relaunch Average order value up 34% after the gift guide rebuild Mobile conversion rate nearly doubled after the discovery rebuild Gift card and gift box purchases grew by 61% Class bookings moved meaningfully online, reducing phone and in-person booking load Cross-category basket rate up sharply among returning customers Final Word From a curated shelf in Ridgewood to a cart full of things someone will genuinely love, we helped Stayforever build an online shop that finally feels like walking through their door. Warm, weird, full of taste, and run by people who actually care. ## Blue Ruby URL: https://www.100xretention.com/our-work/blue-ruby/ Headline result: Conversion rate +34% Focus: CRO, AOV +34% Conversion Lift for Jewelry Boutique Blue Ruby Across a 30+ Designer Catalog The Challenge Blue Ruby is not a single-brand jewelry store. It is a Vancouver boutique that has spent years curating 30-plus independent designers, from Adina Reyter and Zoe Chicco to Wolf Circus and Quiet Icon, across earrings, necklaces, bracelets, rings, and fine jewelry. Each designer has their own voice. Each customer arrives with a different reason. Building a storefront that holds all of that without flattening the boutique feel was the assignment. What We Did Shopify Theme Development and Full Website Build Multi-Designer Catalog Architecture Conversion Rate Optimization (CRO) Material and Category Filter System Design Mobile-First Boutique Experience Our Approach Multi-designer jewelry shoppers are not browsing the way single-brand customers do. Some come in loyal to a specific designer they have worn for years. Some are looking by material, gold or silver or solid gold. Some arrive for a moment, a Mother’s Day gift, a wedding, and need help finding it fast. A storefront that served only one of these paths would have failed at least two of the others. So we built the architecture to hold all three. Designer pages got editorial treatment, with each independent brand given its own home rather than being flattened into a catalog. Material filters became first-class navigation alongside category paths. Thematic collections (Hoops and Huggies, the Wedding Edit, Mother’s Day) were built with their own merchandising logic, because gift shoppers and self-buyers move through the site at very different speeds. The Cause We Care collection got its own placement. Built for Discovery and Decision A jewelry shopper rarely lands ready to buy. The job was to support the long path while still converting the short one: Designer pages built as discovery destinations, not filtered grids Material and category filters layered for considered self-buyers Thematic collections (Wedding, Mother’s Day) given seasonal homes Cause We Care collection placed prominently for the foundation partnership Free shipping threshold surfaced to encourage natural cart growth Multi-currency support for the cross-border customer base Save-for-later and gift-receipt options built into the cart The Results +34% site-wide conversion lift after the rebuild Average order value up 22% through material filtering and thematic merchandising Designer page conversion grew sharply, with featured brands seeing the biggest gains Mobile revenue up 51%, finally matching desktop on a high-consideration purchase Cart abandonment dropped 18% after the new filter and discovery architecture Cause We Care collection visibility supported foundation fundraising momentum Final Word From the first independent designer added to the cart to the foundation campaigns that grew alongside the storefront, we helped Blue Ruby scale through a meaningful chapter of the brand’s evolution. A boutique feel held at multi-designer scale, built for the customer who came for the curation and stayed for the cause. ## LISS URL: https://www.100xretention.com/our-work/liss/ Headline result: PDP conversion +52% Focus: CRO, AOV +52% PDP Conversion for Premium Surf Storage Brand Living in Sunshine The Challenge LISS makes patented surfboard racks priced at $299 and up, built from bamboo and cork, designed to live on a living-room wall instead of in a garage. That positioning is the whole brand. But selling a rack as a piece of furniture is a different conversion problem than selling one as utility storage. Buyers need to picture it in their space, trust the price, and feel like they are buying design, not gear. The old store was undercutting that on every front. What We Did Shopify UX and UI Design Conversion Rate Optimization (CRO) High-AOV PDP Strategy Pre-Order and Launch Flow Architecture Cross-Category Merchandising for Rack and Accessory Attach Our Approach A surfer dropping $299 on a Spirit Rack is not making the same decision as someone grabbing a $20 wall hook from a hardware store. They are buying into a lifestyle, a piece of design, and a brand they have likely already followed on Instagram. That mindset shift had to live in the storefront, not just in the marketing. So we rebuilt the rack PDPs around the design moment. Real lifestyle photography in actual homes, video showing the rack with three boards mounted, close-ups of the bamboo grain and cork detailing. The patented features (glide-down storage, hidden drawers, hanging hooks) got proper visual treatment instead of being listed as bullet points. The $299 price stopped feeling like a number and started feeling like the cost of a real piece of furniture. Trust mechanics (90-day risk-free trial, 1-year warranty, 50,000 customers) moved above the fold so a hesitant first-time buyer saw them at the moment of doubt, not after. Turning a Rack Buyer Into a Lifestyle Customer Someone who just bought a $299 Spirit Rack is the highest-intent customer LISS will ever see. They surf, they care about gear, they spend money on design. The job was to make the next purchase feel obvious instead of pushy: Self-Care Sunday Box surfaced contextually on every rack PDP Pre-order flows for new launches built into post-purchase experiences Cross-category recommendations linking racks to Wax Box and Clean Fin Pre-order pricing up to 45% off surfaced with countdown urgency Bundle savings shown live in the cart before checkout Ambassador and affiliate program entry points embedded post-purchase The Results +52% PDP conversion on the rack collection Average order value climbed 38% post-rebuild Cart attach rate for the rack plus accessory more than doubled Pre-order conversion on new launches grew sharply Mobile rack PDP conversion up 47%, matching desktop Return rate stayed flat as conversions grew Final Word From the first board mounted on a living-room wall to the hammock pitched at golden hour, we helped LISS build a store that sells the lifestyle, not just the gear. Premium, considered, and built around the kind of customer who came for a rack and stayed for the whole brand. ## Retro Rifle URL: https://www.100xretention.com/our-work/retro-rifle/ Headline result: Drop-day revenue ~3x Focus: CRO 3x Drop-Day Revenue and Zero Site Crashes for Limited-Release Menswear Brand Retro Rifle The Challenge Retro Rifle does not run a normal ecommerce playbook. They drop limited-run button downs, flannels, and pop culture remakes, announce them in a 7,000-member Facebook group, and watch their site get hit like a concert presale. The old store could not take the punch. Pages slowed to a crawl the minute a drop went live, checkouts timed out, and the countdown experience was an afterthought instead of a weapon. What We Did Shopify Store Speed and Performance Engineering Drop Launch Architecture and Countdown Experience Conversion Rate Optimization (CRO) PDP and Checkout Optimization Under Peak Load Notify-Me and Vault Experience Rebuild Our Approach Most apparel sites are built for a steady trickle of traffic. Retro Rifle needs a site built for a spike. A 10 a.m. drop announcement in the Facebook group pushes thousands of concurrent shoppers to one product page inside of five minutes. Any friction in that window costs real revenue and, worse, costs trust with the hardcore fans who set an alarm for it. So we rebuilt the site around the drop, not around the catalog. Product pages were engineered to load instantly under concurrent load, with image optimization and code splitting done specifically for the moments when traffic is peaking. The countdown timer became a first-class feature with proper notify-me capture, email and SMS alerts, and a smooth handoff from “coming soon” to “buy now” at the exact second of release. Checkout was tightened for speed, express pay surfaced aggressively, and inventory reservation logic was built to hold a customer’s cart for the few minutes between add and pay so a fan who added a Peacemaker button down did not lose it to someone faster with a Shop Pay account. From Browse to Checkout, Without the Drop-Off Drops are the headline, but the real business keeps running between them. Our job was to make every moment of the cycle work harder: Notify-me and back-in-stock capture wired into Klaviyo flows The Vault rebuilt as a real discovery experience for archive buyers Pop Culture Remakes merchandised by franchise, not silhouette Military and LEO discount surfaced cleanly at checkout Dealer and wholesale routed to a separate B2B experience Collector community hooks linking site and 7K-member Facebook group The Results Drop-day revenue roughly 3x higher on average post-rebuild Zero downtime through the launch window, a first for the brand Mobile conversion on drop days climbed by 68% Notify-me capture on upcoming drops grew by 82% The Vault began pulling meaningful revenue on its own Drop-day checkout error tickets fell to near zero Final Word From the countdown hitting zero to the last pearl snap shipping out, we helped Retro Rifle build a store that can actually keep up with its own fans. Fast, unbreakable, and engineered for the minute the drop goes live. ## MealMax URL: https://www.100xretention.com/our-work/meal-max/ Headline result: Waitlist conversion 38% Custom Bundle Builder Built From Scratch for Premium Meat and Gourmet Food Brand MealMax The Challenge MealMax was preparing to launch as a premium source for finest-quality meats and specialty foods, delivered as curated boxes. The category is crowded with subscription meat brands, but MealMax wanted the opposite of a locked-in monthly plan. They wanted customers to build their own box. That meant no off-the-shelf bundle app was going to cut it. The logic, the feel, the pace of choosing had to be custom from the ground up. What We Did Shopify Store Speed and Performance Engineering Custom Bundle Builder Development Shopify Store Build and Brand Experience Design PDP and Product Storytelling Mobile-First Experience Architecture Launch-Ready Performance Optimization Our Approach Premium food shoppers do not behave like streetwear buyers or supplement buyers. They want to feel the quality before they commit. They want to know where the cuts come from, how they are sourced, what goes well with what, and why this box is worth the price before they ever reach checkout. A generic variant picker would have killed the whole experience. So we built a bundle builder that behaves more like a conversation with a butcher than a form. Customers pick their box size, then curate from premium cuts, specialty sides, and pantry additions with real imagery, real sourcing stories, and live pricing as the box fills. The interface is unhurried on purpose, because this is a product people save up for, not an impulse buy. Behind the scenes, inventory logic, pack sizing, and cold-chain shipping constraints were wired in from day one, so what looks effortless in the builder is actually handling real operational complexity underneath. Getting the Foundation Right at Launch Launching a new brand on Shopify is the one chance to get the foundation right. Mistakes baked in at day one compound for years. We built MealMax’s store with that in mind: Bundle builder is architected to handle new products without rebuilds Subscription logic ready for future repeat-delivery rollout Cold-chain shipping rules and delivery windows surfaced before checkout Email and SMS capture is wired into a pre-launch waitlist Analytics and conversion tracking are configured from day zero Performance baseline set for fast loads under heavy food imagery The Results Waitlist converted at 38% in the first 72 hours 64% of first-time buyers built a box of six or more items Mobile converted at parity with desktop from day one 45-day repeat purchase rate above premium food category benchmark Zero cart or checkout failures through launch week Final Word From the first cut selected to the first box on a customer’s doorstep, we helped MealMax open their doors with a store that fits the product. Premium, considered, and built to grow with the brand instead of against it. ## Dent-xx URL: https://www.100xretention.com/our-work/dent-xx/ Headline result: AOV +67% Focus: CRO, AOV, Retention +84% Bundle Adoption and +67% AOV for German Oral Care Brand Dent-xx From a Ritual-First Storefront The Challenge Oral care is a category most people do on autopilot. Toothbrush from the pharmacy, floss if you remember, maybe a mouthwash. Dent-xx is trying to do something harder. They sell a complete 10-minute morning routine built around four products working together. The economics of the brand depend on customers understanding the system, not picking up a single tube. The old store was showing four good products but not teaching customers why they belong together. What We Did Shopify UX and UI Design Conversion Rate Optimization (CRO) Bundle-First Merchandising and AOV Strategy PDP Rebuild Around System Thinking Founder-Led Trust and Brand Storytelling Our Approach Most oral care stores merchandise by product type. Toothbrushes here, floss there, mouthwash in the next row. Dent-xx needed the opposite. Their whole positioning is that mouth care is a routine, not a shopping list, and the storefront had to reflect that from the first scroll. So we redesigned the experience around the ritual. The homepage now teaches the four-step system before it sells the products, with the 10-minute promise driving the entire flow. Each step gets its place in the order it actually happens in the morning. Individual PDPs were rebuilt to explain not just what the product does, but why it is step two instead of step one. The Glow Smile Set became the hero of the entire storefront, with single-product pages positioned as upgrades within the routine, not as the primary path. Making the Bundle Math Impossible to Miss The math on the Glow Smile Set is obvious once someone sees it: €99.90 for the full routine versus €158.60 for the products individually. Our job was to make that math impossible to miss: Glow Smile Set positioned as the homepage hero Savings math surfaced everywhere the bundle appears Four-step routine explained visually on the homepage Every PDP links back into the full set 94% whiter teeth stat placed near the buy button 30-day money-back guarantee above the fold The Results +84% bundle adoption, making the set the default purchase Average order value climbed by 67% post-launch Site-wide conversion rate up 41% after relaunch Repeat purchase rate grew as ritual positioning took hold Mobile became the highest-converting device for the first time Support inquiries about “where to start” fell sharply Final Word From the first morning oil pull to the final floss of the day, we helped Dent-xx build a store that sells a routine, not a product. Clean, considered, and built around the 10 minutes that now start the day for thousands of customers. ## JETLAGGED URL: https://www.100xretention.com/our-work/jetlagged/ Headline result: AOV +38% Focus: CRO, AOV, Subscriptions +38% AOV Lift for Travel Wellness Brand JETLAGGED by Bridging Supplements and Gear The Challenge JETLAGGED sits in a new category. Science-backed wellness for people who live in the air, paired with the travel gear to match. The formula makes sense to anyone who has landed foggy, swollen, and running on airport coffee. But the old site was letting the two halves of the brand live in separate rooms. Wellness buyers never saw the gear. Gear buyers never tried the supplements. What We Did Shopify UX and UI Design Conversion Rate Optimization (CRO) Cross-Category Merchandising Strategy PDP Science and Storytelling Mobile-First Experience Rebuild Our Approach The real opportunity was not on the PDP. It was in the connection between products. A business traveler grabbing a recovery supplement also needs the eye mask. A frequent flyer buying the travel kit is exactly the person who would try the jet lag formula. These shoppers were already on the site. They were just leaving with half a cart. So we rebuilt the store around rituals instead of categories. Homepage modules now lead with the travel moment, pre-flight, in-flight, and landing, with the right wellness and gear paired into each. PDPs surface “pairs well with” recommendations rooted in the science, not random upsells. Collection pages got restructured so wellness and accessories sit side by side where the use case connects them. Checkout got leaner, with a subtle post-add module that asks the question shoppers were already thinking: what else am I missing for this trip? From Single Purchase to Travel Ritual One-off buyers do not build a wellness brand. Repeat travelers do. We wired the store to turn a first order into a routine: Trip-based bundles for red-eye, long-haul, and time-zone-hopping travel Subscribe and save framed around travel frequency, not monthly delivery Post-purchase flow delivering a usage guide timed to the next trip Reviews filtered by traveler type, so business hears from business Quiz-led discovery for first-timers unsure between wellness or gear Inline education connecting the wellness half and the gear half The Results +38% lift in average order value within 90 days Cross-category attach rate nearly doubled after launch Site-wide conversion rate up 29%, led by PDP gains Subscription opt-in grew 44% once reframed around trip frequency Mobile bounce rate dropped 31% after the one-thumb flow rebuild Bundle buyers return at roughly twice the rate of single-product buyers Final Word From the pre-flight ritual to the first clear-headed morning on the other side of the world, we helped JETLAGGED build a store that finally connects the science to the gear, and the single purchase to the traveler’s whole routine. ## Cambie URL: https://www.100xretention.com/our-work/cambie/ Headline result: Repeat orders +58% Focus: Retention +58% Repeat Order Rate for Wholesale Chocolate Supplier Cambie From a Reorder-First Account Experience The Challenge Cambie supplies chocolate, fillings, and pastry ingredients to professional bakers, pastry chefs, and small business owners. These customers are not browsing. They are running a bakery on Monday morning and need 10 kg of Callebaut by Wednesday. But the old site was built like a consumer store. Reorders took too many clicks, stock visibility was unclear, and the cart did not understand how pros actually buy. What We Did Shopify UX and UI Design B2B Conversion Rate Optimization Reorder and Account Experience PDP Rebuild for Bulk SKUs Same-Day Fulfillment Workflow Optimization Our Approach A professional buyer reordering mid-shift needs three things: their last five SKUs, a clear stock number, and a checkout that does not get in their way. We rebuilt the site around that reality. Account pages became the new home screen for returning customers. One-click reorder for previous carts. A saved-products shelf for the SKUs they buy every week. Stock availability pulled forward onto collection pages so a chef does not add 45 pounds of melting wafers to cart only to discover it is backordered. PDPs were restructured to lead with what matters to a professional buyer: bulk size options, wholesale pricing in context, lead time, and the technical spec sheet for cocoa content, tempering behavior, and allergen information. The whole experience got leaner, faster, and quieter, because a site that respects a working chef’s time converts better than one that tries to entertain. Built for the Reorder, Not the First Visit B2B customers are not acquired, they are retained. Our job was to make Cambie the path of least resistance every time a bakery needed chocolate: Recurring order setup with skip and edit controls for weekly SKUs Saved carts per customer, so orders built across days never reset Wholesale pricing tiers applied automatically at the cart level Backorder notifications on the PDP so buyers can plan around delays Same-day shipping cutoff visible everywhere, not just at checkout Direct line to the team surfaced on PDPs for sourcing questions The Results +58% repeat order rate within six months of launch Average order frequency moved from monthly to every 18 days Checkout time for returning customers dropped by more than half Mobile orders grew by 74%, becoming a meaningful share of volume Backorder-related abandonment dropped sharply after stock visibility moved forward Wholesale account onboarding time fell from days to minutes Final Word From Monday morning production runs to last-minute specialty orders, we helped Cambie turn a wholesale catalog into the tool their professional customers actually want in their corner. Fast, clear, and built around how real kitchens work. ## Ultra Internal URL: https://www.100xretention.com/our-work/ultra-internal/ Headline result: AOV +61% Focus: CRO, AOV, Retention +61% AOV for 25-Year Wellness Brand Ultra Internal Flush Through Storefront Rebuild The Challenge Ultra Internal Flush is not a new brand chasing a trend. It is a formula with a 25-year history and over 7 million bottles sold. But the wellness category has changed. Modern buyers expect clean design, ingredient transparency, and content that speaks to their actual stage of life. The product had the credibility. The storefront needed to carry that credibility forward without losing the voice that earned it. What We Did Shopify UX and UI Design Conversion Rate Optimization (CRO) PDP Rebuild With Ingredient Storytelling Multi-Bottle Merchandising and AOV Strategy Mobile-First Experience Architecture Our Approach Most supplement stores fight for trust the same way. Clinical claims, ingredient call-outs, before-and-after photos, countdown timers. Ultra Internal Flush could have played that game, but it did not need to. The product already had 25 years of results behind it. The job was not to invent trust. It was to stop burying it. So we redesigned the store around what was already true. The homepage now leads with the legacy (25 years, 7 million bottles, best-selling detox in North America) in the first scroll, so a first-time visitor understands the heritage before they see the price. Ingredient pages got their own deep-dive treatment, with each of the 8 botanicals and 1 probiotic getting real explanation instead of a single-line label. The PDP was rebuilt around objection handling, not feature lists, answering the specific questions women actually ask about detox, elimination, and whether this is another harsh cleanse in disguise. Checkout and bundle logic were tightened to make the multi-bottle savings obvious without feeling pushy. Turning a Single Bottle Into a Reset Program Supplement brands live or die on repeat purchase and multi-unit orders. Our job was to make the math obvious and the path easy: Quantity tiers with clear 15% and 25% savings “Best value” labeling tied to 2-3 month usage Live cart updates showing savings as bottles are added Post-purchase flow introducing the Flow & Glow Program Ingredient pages interlinked with the PDP for deeper research FAQ embedded near the buy button for common doubts 30-day money-back guarantee placed above the fold The Results +61% average order value after launch Site-wide conversion rate up 44% Mobile revenue climbed as long-form PDPs became phone-readable Repeat purchase rate within 90 days grew sharply Homepage bounce rate dropped after legacy signals moved up Support inquiries about dosage and safety fell noticeably Final Word From the first bottle to the third, from the first visit to the quiet trust that keeps a 25-year brand running, we helped Ultra Internal Flush build a store that finally matches the product. Considered, credible, and built around the women who have been buying it all along. ## Skeisan URL: https://www.100xretention.com/our-work/skeisan/ Headline result: Conversion rate 1.1% → 2.4% Focus: CRO, AOV, Retention Conversion Rate From 1.1% to 2.4% for German Tea Brand Skeisan With Effect-Led Bundles and Email/SMS The Challenge Skeisan is a modern premium tea brand built on Japanese minimalism, sustainability, and a commitment to health. Their products already had a loyal following, but their Shopify storefront was underperforming: Despite strong organic traffic, conversions hovered around 1.1% Average Order Value (AOV) sat at just $32, leaving bundling potential untapped The storefront design lacked the story-driven appeal needed to convert high-intent visitors Retention opportunities through email & SMS were inconsistent and under-optimized Skeisan’s Shopify site wasn’t fully reflecting their premium positioning, leading to missed revenue opportunities and lower customer lifetime value. What We Did Shopify UX and UI Design Conversion Rate Optimization (CRO) Bundle Merchandising and AOV Strategy Multi-Market and Multi-Currency Setup PDP Rebuild for Effect-Based Discovery Our Approach Selling tea as a wellness category means shoppers arrive with a different question. Not “which blend tastes best” but “which one helps me do the thing I came here to do.” That is a fundamentally different browsing experience, and it requires a fundamentally different storefront. So we restructured the entire discovery flow around effect before flavor. The homepage now leads with the three functional pillars, Energy & Power, Balance & Flow, Recovery & Regeneration, so a first-time visitor immediately understands Skeisan’s system. Tea category pages retain the traditional sorting (Black, Green, Herbal, Rooibos, Exquisite) for shoppers who know what they want, but the primary path is effect-based. PDPs were rebuilt around the functional benefit first, with the SKU code and origin story playing supporting roles. Bundle pages were given their own architectural treatment, because the Energy, Balance, and Recovery bundles are not upsells, they are the actual product the brand is trying to sell. Smarter Product Experience, Smarter Sales We restructured Skeisan’s Shopify storefront to better reflect their premium tea lifestyle positioning: Homepage built around curated tea journeys (wellness, focus, relaxation) Product pages with clear value props, customer reviews, and benefit breakdowns A/B tested bundling offers that encouraged multiple-product purchases Added urgency banners and trust badges to reduce hesitation The result: a digital storefront that matched the craftsmanship and philosophy behind Skeisan’s tea. The Results Speak Loudly Since Skeisan partnered with 100xRetention, their Shopify metrics have transformed: Conversion Rate: grew from ~1.1% to 2.4%+ AOV: lifted from $38 to $46+ Revenue: scaled from ~$6k/month to $16k+ per 10k sessions Retention: repeat purchase rate increased by 22% Attributable Email/SMS Revenue: 18% of total sales These gains reflect more than just site tweaks, they’re the result of strategic CRO + retention alignment. Final Word From the morning cup that sharpens focus to the evening brew that settles everything down, we helped Skeisan build a store that finally speaks its own language. Tea as system, as ritual, as the most natural supplement in the world. ## Baby Bondé URL: https://www.100xretention.com/our-work/baby-bonde/ Headline result: Revenue +63% Focus: CRO, AOV +63% Revenue Growth for Baby Bondé, an Ergonomic Baby Carrier Brand The Challenge Baby Bondé makes one product, done right. An ergonomic carrier that supports babies from 7 to 44 lbs, holds the M-position for healthy hip development, and comes in designs parents actually want to wear. But the old site wasn’t selling it the way new parents needed to hear it. Too much product, not enough reassurance. What We Did Shopify UX and UI Design Conversion Rate Optimization (CRO) PDP Storytelling and Education Mobile-First Experience Rebuild Trust and Social Proof Architecture Our Approach New parents don’t shop the way streetwear buyers do. They research for weeks. They compare five brands at midnight feeds. They read every review, watch every how-to video, and still hesitate before buying because it’s a carrier for their baby, and getting it wrong feels unthinkable. The site needed to meet them there. So we redesigned around one question: would a nervous first-time mom feel safe clicking add to cart? We restructured the PDP to lead with the ergonomic benefits, showed the three carrying positions with real imagery instead of diagrams, and pulled testimonials from real Baby Bondé customers into the buying flow. Safety specs, weight range, and the breastfeeding-friendly design moved above the fold. The whole site slowed down to build confidence, then sped up at checkout where hesitation actually costs sales. From Doubt to Confident Checkout Baby carrier shoppers don’t convert on impulse. They convert when doubt gets answered. We wired the whole store to do exactly that: Safety and age-range information placed directly next to the price “Is this right for my baby?” module built into every PDP Real customer photos woven through the gallery, not siloed away PDP comparisons showing how Baby Bondé stacks up against competitors Breastfeeding, travel, and carrying position content surfaced by use case Post-purchase flow with how-to videos so first wears go smoothly The Results +63% revenue growth within the first 90 days post-launch Site-wide conversion rate lifted 41%, with PDP conversions nearly doubling Average order value up 22% from new bundle and gifting modules Returns dropped 17% as education caught confusion before checkout Mobile became the highest-converting device for the first time Final Word From the first anxious scroll to that first walk around the block with baby snug against your chest, we helped Baby Bondé build a store that feels as considered as the carrier. Safer to shop, easier to trust, and finally worthy of the product. ## NYC Mode URL: https://www.100xretention.com/our-work/nyc-mode/ Headline result: Conversion rate +47% Focus: CRO +47% Conversion Lift for NYC Mode, a Streetwear and Sports Merch Retailer The Challenge NYC Mode has been curating streetwear since 2017. Air Jordan, Converse, Fila, Herschel, licensed NFL and NHL gear. Good product, real taste. But the site wasn’t pulling its weight. Sneakerheads were losing patience in the filters, sports fans couldn’t find their team without digging, and mobile was quietly costing them conversions every day. What We Did Shopify UX and UI Design Conversion Rate Optimization (CRO) Collection and Filter Architecture PDP and Checkout Optimization Mobile-First Experience Rebuild Our Approach Before touching the design, we mapped out who was actually shopping. Three very different people kept showing up: the sneaker hunter who already knows the exact pair, the browser scrolling for a fit, and the fan who just needs his team’s hat before kickoff. Trying to serve all three with one generic layout was never going to work. So we rebuilt it in three layers. Brand-first navigation for the hunters. Editorial “shop the look” modules for the browsers. A proper sports merch section organized by league and team, not buried in a dropdown. PDPs were reworked to show sizing, lifestyle shots, and shipping cues upfront. Checkout got tightened. Pages loaded faster. The whole site finally felt like walking into the shop, instead of scrolling a warehouse. From Browse to Checkout, Without the Drop-Off Streetwear buyers make up their minds quickly, and they lose interest just as fast. Our job was to keep them moving once something caught their eye: “Wear it with” modules on PDPs pulling from the same drop Sticky mobile add-to-cart bar, so the buy button is always thumb-close Size availability shown on the collection grid, filtering out dead ends Sports merch organized the way fans think: league, team, product Apple Pay and Shop Pay surfaced first for returning shoppers Returns and shipping timelines placed next to the buy button The Results +47% site-wide conversion lift within the first 60 days after launch Mobile conversion up 62%, finally catching up with desktop Average session duration up 38% as filter confusion dropped off Cart abandonment down 24% after the checkout rework Sports merch revenue spiked heading into NFL and NHL season Final Word From sneaker drops to Sunday kickoffs, we helped NYC Mode turn a deep catalog into a storefront that shops the way New York moves. Fast, curated, a little bit of attitude. Global brands, NYC standard, and a site that finally lives up to both. ## Andrea Maack URL: https://www.100xretention.com/our-work/andrea-maack/ Headline result: Revenue +85% Andrea Maack: Klaviyo Rebuild Drives 31.76% of Revenue and +85% Total Revenue Challenge Andrea Maack, a luxury fragrance brand, needed an online experience as refined as its products. The goal was clear: create a visually stunning, high-performing Shopify store that enhances engagement, boosts conversions, and delivers a seamless customer journey. 100xRetention stepped in to elevate the store’s design, functionality, and retention strategies. Our focus was not just aesthetics but also performance, implementing Store Locator, Bundle Builder, and Product Finder Quiz features while optimizing Klaviyo for smart customer engagement and retention. Despite a strong brand presence, Andrea Maack’s Shopify store needed an upgrade to better serve its customers and maximize revenue. Key challenges included: • Refining UX & Design: The existing store lacked the immersive brand experience needed to captivate visitors and drive deeper engagement. • Boosting Customer Engagement: Shoppers needed interactive tools to find their perfect fragrance effortlessly, making the shopping experience more intuitive and enjoyable. • Driving AOV & Retention: Enhancing bundling options and automated flows to maximize sales and repeat purchases, ultimately increasing lifetime value. • Streamlining Site Functionality: Improving site navigation, checkout experience, and backend performance for a frictionless shopping journey that retains customers. Services UX Design Shopify Development Retention Strategist Optimize Klaviyo Email Campaigns Approach 100xRetention crafted a strategy that merged sleek design with high-converting functionality to create a store that doesn’t just look good but drives real results. We focused on crafting an immersive and intuitive UX that enhances the shopping journey, integrating smart features that boost engagement and conversions, and implementing retention strategies that drive sustainable growth. By aligning design, technology, and customer behavior insights, we built a Shopify store that not only reflects Andrea Maack’s luxury identity but also delivers measurable business impact. Integrations & Features Store Locator Bundle Builder Product Finder Quiz Klaviyo Crafting a High-End Shopping Experience A luxury ecommerce experience isn’t just about beautiful visuals—it’s about seamless, effortless usability. We: • Designed a clean, modern, and immersive UI/UX that amplifies the brand’s artistic essence and simplifies product discovery. • Created a fully responsive layout optimized for flawless browsing across all devices, ensuring a mobile-first approach. • Enhanced site navigation with an intuitive structure that reduces friction, making the shopping journey engaging and effortless. Smart Features That Drive Conversions To make shopping effortless and interactive, we introduced advanced tools tailored for user convenience: Store Locator: A seamless way for customers to find retail locations instantly, driving offline sales. Bundle Builder: A flexible product bundling system designed to increase AOV and cross-sell opportunities through intelligent product pairing. Product Finder Quiz: A personalized shopping assistant that recommends fragrances based on user preferences, driving both engagement and conversions by reducing decision fatigue. Klaviyo-Powered Personalization & Retention With Klaviyo, we didn’t just automate emails—we built an entire retention strategy designed to nurture customers and boost revenue. Flows Implementation: We implemented a series of high-impact automated flows tailored to engage customers at crucial touchpoints: Abandoned Cart & Checkout Flows: Re-engaged potential buyers with personalized reminders, urgency, and exclusive offers. Browsed Abandonment Flow: Captured hesitant visitors by showcasing relevant products and customer testimonials to build trust. Winback Series: Targeted inactive customers with compelling offers, exclusive deals, and storytelling to reignite interest. Customer Thank You Flow: Strengthened post-purchase relationships through appreciation, personalized follow-ups, and loyalty rewards. Restructured Welcome Series: Enhanced onboarding with educational content, personalized recommendations, and incentives for first-time buyers. Updated Email Templates: Created visually appealing, customer-focused designs that boosted credibility and engagement, driving conversions. Results 31.76% Email marketing efforts accounted for 187% increase vs. the previous period 85% increase in total revenue Our Shopify transformation delivered measurable improvements across key performance metrics: Total Revenue Growth: Andrea Maack saw an 85% increase in total revenue compared to the previous period. Klaviyo-Attributed Revenue: Email marketing efforts accounted for 31.76% of total revenue, with a 187% increase vs. the previous period. Higher Engagement: The Product Finder Quiz and Bundle Builder created a more personalized experience, increasing customer interaction and lowering drop-off rates. Increased Conversions: A frictionless UX and powerful backend optimizations lowered bounce rates and boosted purchase intent. Lift in AOV: Strategic bundling and Klaviyo-driven upsells led to a notable increase in order values, driving profitability. Faster, Smoother Performance: The optimized site ensures quick load times, seamless navigation, and a hassle-free checkout, reducing abandonment rates. ## REV GUM URL: https://www.100xretention.com/our-work/rev-gum/ Headline result: Conversion rate ~1% → 2%+ Focus: CRO, AOV 243% Revenue Surge With a Klaviyo-Driven CRO Overhaul for REV GUM The Challenge REV GUM entered the market with a bold promise: clean, sugar-free gum packed with caffeine and electrolytes for energy and hydration. But their Shopify experience didn’t reflect the high-performance nature of their product. Despite 10k+ sessions a month, conversions sat around 1% and AOV hovered at $34. The site lacked the punch needed to convert curious visitors into confident customers, and recurring revenue potential was underutilized. Services We partnered with REV GUM to take a data-first, experience-rich approach: UX Design Conversion Rate Optimization Klaviyo Email & Retention Strategy Shopify Design & Development The Approach 100xRetention crafted a strategy rooted in behavioral insights and CRO best practices. We designed for intent, reducing friction and guiding users toward fast, confident checkouts. From landing pages to product presentation, we optimized for clarity, trust, and urgency. Our development team ensured every component loaded fast, worked flawlessly across devices, and supported dynamic personalization. Behind the scenes, we built a lean tech stack that powered performance, retention, and scale. Smarter Product Experience, Smarter Sales We redesigned REV GUM’s storefront to convert. The homepage guided users based on their energy or hydration needs. Product pages included clear benefit callouts, real customer reviews, and A/B tested offers to encourage bundling. We added urgency banners, comparison sections, and bold value props to nudge first-time buyers and boost AOV. The Results Speak Loudly Since partnering with 100xRetention, REV GUM has seen massive gains: • Conversion Rate grew from ~1% to 2%+ • AOV jumped from $34 to $42+ • Revenue from 10k sessions jumped from ~$4k to $12k+ • Recurring revenue hit $5,418.57 • Klaviyo Attributed Revenue: 19.26% of total sales • Total Klaviyo Revenue Growth: 243% vs. previous period These aren’t vanity metrics they’re outcomes from personalized experiences, CRO-focused design, and a powerful retention engine. Klaviyo Automation That Converts and Retains To match the front-end improvements, we built a Klaviyo system that didn’t just send emails it converted. We implemented: Abandoned Cart & Checkout Flows Welcome Series Restructure Winback, Post-Purchase & Thank You Flows Customer Education Campaigns Personalized Product Recommendations The designs were visually aligned with the brand, packed with bite-sized education, and used segmentation to talk directly to each customer type. The Transformation Today, REV GUM’s online store feels as strong as their product. Built to perform. Built to scale. Customers now move through a journey that reflects the same energy the brand delivers with confidence, clarity, and conversion at every step. Ready to energize your ecommerce store? Let’s build something powerful. ## Sidekick URL: https://www.100xretention.com/our-work/sidekick/ Headline result: Conversion rate +91% Focus: CRO +91% Conversion Lift With UX-Driven Personalization for Sidekick The Challenge Sidekick is a powerful recovery tool trusted by over 100,000 users, including Olympians and top athletes. But their online store wasn’t built to match the product’s performance. The site needed a better flow, more clarity, and a smarter way to guide shoppers toward the right product. Despite strong traffic and credibility, conversions and AOV weren’t where they could be. We were brought in to change that. What We Did UX Design Shopify Store Development Tool Finder Quiz Conversion Rate Optimization A/B Testing Across Multiple Sections AOV Strategies and Bundles User-Generated Content (UGC) Custom PDP Design Store Locator Integration Smart Cart With Upsell Features Our Approach We approached the Sidekick project with one clear goal: to turn a great product experience into an equally powerful online journey. First, we simplified the navigation and page structure. Visitors now know exactly where to go and what each tool is made to solve. Then we introduced a custom Tool Finder Quiz a simple flow that helps users identify which scraper fits their pain point. This feature alone became a key conversion driver. The homepage was redesigned to highlight best sellers, video testimonials, real stories, and bite-sized trust signals. Every section was A/B tested to see what drove action, from button placements to video layouts and even how reviews were shown. Maximizing Every Step With CRO We worked section-by-section to find what worked and drop what didn’t. This included: Reviews slider to build trust without distraction UGC video placements in critical scroll zones Rewriting product descriptions to focus on benefits over features Bundles and offer placements tied to use-case (pain relief, daily recovery, injury rehab) We also reworked product pages with deeper storytelling, better visuals, comparison tables, and sticky CTAs for smoother checkout journeys. Personalization That Drives Confidence and Conversion The Tool Finder Quiz became a standout feature. Simplifying the decision-making process helped reduce hesitation and made users feel confident they were buying the right product for their specific issue. We also added custom upsell logic to the cart. When someone adds a scraper, they’re shown targeted accessories or bundles that make sense for their needs, boosting AOV without overwhelming them. The Results +91% increase in overall conversion rate Time-on-site and scroll depth increased significantly AOV rose through optimized bundles and smart upsells Quiz usage became a top assist in product page conversions Bounce rates dropped as visitors were guided with clarity Customers engaged more with real reviews, videos, and comparison tools The Outcome Sidekick now has a Shopify store that’s just as smart and strategic as the product it sells. It’s built for the real world, where people want fast answers, personalized guidance, and a clear path to recovery. Every detail is tested, optimized, and aligned with what customers actually need. If you’re building a performance product, you deserve a performance store. Let’s build that together. ## Wild URL: https://www.100xretention.com/our-work/wild/ Headline result: AOV +84% Focus: CRO, AOV, Retention, Subscriptions +84% AOV Boost and Faster Conversions for Leading Personal Care Brand We Are Wild The Challenge We Are Wild had a strong brand, loyal following, and wide retail reach. But online, the store wasn’t fully aligned with how customers actually shopped. Average Order Value was low, conversions were steady but not scaling, and the product pages didn’t reflect the value behind the brand. With growing traffic and a clear mission, the store needed an upgrade that would turn interest into bigger, more frequent purchases. What We Did UX Design Shopify Store Development Conversion Rate Optimization (CRO) AOV Strategies Custom Bundles & Offers Store Locator Custom PDPs Upsell-Ready Cart Experience Our Approach Wild sells low-cost, high-frequency products, so driving AOV meant designing for smart bundling and minimal friction. We restructured the homepage to guide users directly to best-sellers, subscription sets, and limited-time offers. We rolled out custom product pages that spoke clearly to benefits and broke down savings through bundles. These pages were tested against multiple variations to find the layout and messaging that converted best. The cart experience was also upgraded. We implemented upsell prompts, added visual cross-sells, and made sure the path to checkout stayed simple and fast. Driving Real Results With CRO + AOV Strategy One of our biggest wins was the implementation of bundle logic. By offering simple starter kits, refill bundles, and limited-time sets, we lifted AOV by 84% compared to single-purchase flows. We also integrated a store locator so retail-first customers could easily find Wild near them, reducing bounce and building brand trust. Each major section of the site was A/B tested: Hero messages Offer timing Bundle placements Navigation patterns Cart behavior This lets us double down on what worked and cut what didn’t based on real data. We also reworked product pages with deeper storytelling, better visuals, comparison tables, and sticky CTAs for smoother checkout journeys. The Results +84% increase in AOV from bundle-driven pages +37% increase in conversion rate across all PDPs Cart abandonment dropped by 22% The returning customer rate improved with smarter cross-sells Time to checkout decreased with faster flows and better UX Subscription bundle engagement up 61% The Outcome Wild’s store now moves like their brand feels: clean, confident, and built for repeat use. Every touchpoint, from homepage to cart, is optimized to sell more and sell smarter. With bundles, offers, and A/B-tested layouts, the store performs like a growth engine, not just a catalog. If you’re scaling a product with everyday appeal, optimizing your site isn’t optional, it’s the unlock. And we helped Wild find theirs. ## BlendJet URL: https://www.100xretention.com/our-work/blendjet/ Headline result: AOV +72% Focus: CRO, AOV +72% AOV Increase and 3x Conversion Growth for Shopify Plus Giant BlendJet The Challenge BlendJet is a household name with a best-selling product, millions of customers, and global recognition. But even for a brand this big, there’s always room to grow. The store had strong traffic, a loyal following, and tons of buzz but CRO and AOV opportunities were still untapped. With multiple funnels, product categories, and marketing angles in play, the challenge was making sure the shopping journey worked just as hard as the media spend. What We Did UX Design Shopify Store Development Conversion Rate Optimization AOV Strategies Custom Landing Pages Custom Header Design High-Converting PDPs User-Generated Content Integration Wholesale Channel Setup Recipes Section Student Program Funnel Smart Bundles and Offers Store Locator Integration Cart Drawer With Upsell Logic Our Approach We began with a full audit of BlendJet’s current flow, from homepage to checkout. Using analytics and heatmaps, we identified friction points and missed conversion opportunities. Every decision was backed by data and tested through real-world user behavior. We rebuilt the PDPs to emphasize benefits, add urgency, and make bundles the clear first choice. Each section on these pages from UGC to FAQs was tested and tweaked until it performed at peak. Custom landers were designed for different audiences: students, fitness fans, and everyday smoothie lovers. We also helped launch a full recipe section, improving time-on-site and email capture through gated content and engagement-focused design. CRO Meets Personalization From the redesigned header and navigation to in-cart upsells and bundle logic, every part of the store was built to move faster and convert smarter. We personalized user experiences by segment: new visitors saw starter kits, returning customers were guided to accessories and reorders, and wholesale buyers had a separate, streamlined flow. Cart drawers were optimized with pre-checkout offers, and discount logic was tied into bundles for bigger purchases without discounting blindly. The Results +72% increase in Average Order Value from bundle placements 3x lift in conversion on student and wholesale-specific landing pages Bounce rate dropped by 35% on PDPs with UGC integration Email opt-ins increased by 44% with embedded recipe and offer pages New wholesale flow helped unlock B2B sales without disrupting DTC The Outcome BlendJet’s site now mirrors the power of the product behind it. Every section is fast, tested, and built to scale with the brand. From first scroll to final sale, the site now works harder to increase conversions and push higher AOV without compromising brand personality or speed. ## Jot URL: https://www.100xretention.com/our-work/jot/ Headline result: AOV +126% Focus: AOV, Subscriptions +126% AOV Growth With Subscription & CRO Tactics for Premium Coffee Brand Jot The Challenge Jot offers a one-of-a-kind coffee experience ultra-concentrated, ultra-smooth, and loved by coffee purists. But their existing site wasn’t doing justice to how easy, fun, and delicious the product really is. We introduced the Welcome Bundle strategy from the ground up but there was still room to educate better, reduce decision friction, and drive more customers toward high-value actions like bundling and subscriptions. Services We teamed up with Jot to shape a site that not only looked premium, but moved users to buy: UX Design Shopify Store Development Conversion Rate Optimization (CRO) AOV Growth Strategies Our Approach We didn’t just optimize Jot’s site we reinvented how their product is introduced to new customers. One of the most impactful contributions was the creation and rollout of the Welcome Bundle landing section. Built and designed from scratch by our team, it became the highest-converting entry point on the site. Clear pricing, bold visuals, instant 25% off, and three free gifts made it incredibly compelling. More importantly, it was easy for users to understand and act on. We focused on building a landing experience that felt bold, modern, and incredibly clear. The headline spoke directly to coffee lovers, while scroll-based storytelling helped explain what Jot is, why it matters, and how to try it. We placed the Welcome Bundle front and center clear pricing, instant 25% off, and 3 free gifts with a layout that made choosing your product feel rewarding, not complicated. Beyond aesthetics, the PDP and checkout flows were rebuilt to guide decisions. We added an intuitive subscription toggle, simplified the coffee selection steps, and highlighted the recurring benefits to build trust without overloading. From Curiosity to Cravings: UX That Converts Jot’s homepage was restructured to keep people moving from ‘How it Works’ to step-by-step brewing visuals, followed by reviews and social proof. The landing experience gave a clear sense of how the product works, what it tastes like, and why it’s worth committing to. Mobile-first was the backbone: fast load times, big call-to-actions, thumb-friendly cart additions, and newsletter prompts that didn’t feel intrusive. We optimized for clarity, speed, and conversion without sacrificing the storytelling. Caffeinating AOV & Recurring Revenue We dialed in the strategy to lift average order value and repeat sales: Bundling logic for the welcome bundle with upsell-friendly add-ons Autoship-focused layout to turn trials into habits Smart messaging around value savings and convenience Embedded FAQs and testimonials near decision points Results Worth a Refill +126% AOV growth, thanks to bundling and subscription structure Recurring orders increased through better opt-in UX Mobile welcome offer conversion spiked dramatically Bounce rate dropped with simplified storytelling and trust cues From cart to cup, we helped Jot turn premium coffee into a premium DTC experience one scroll, click, and sip at a time. ## Super7 URL: https://www.100xretention.com/our-work/super7/ Headline result: AOV +66% Focus: CRO, AOV, Retention +66% AOV Growth and 2.4x Faster Checkout for Super7’s Shopify Experience The Challenge Super7 is more than a toy brand it’s a pop-culture powerhouse with a passionate fan base and a massive catalog of collectibles. But as the product line grew, the site experience became harder to navigate, and conversions weren’t keeping pace with traffic. AOV was low, the cart flow wasn’t optimized, and first-time visitors struggled to find what they loved most. The brand needed a store as fun and functional as its fandom. What We Did UX Design Shopify Store Development Conversion Rate Optimization (CRO) AOV Strategies Custom Landing Pages Custom Header Navigation High-Converting Product Pages Wholesale Channel Setup Bundle Offers & Promotions Store Locator Integration Cart Drawer With Upsells Loyalty Program Integration Gift Card System Our Approach We started by mapping how fans explore Super7’s vast product catalog, from collectors hunting limited editions to casual shoppers looking for gifts. We redesigned the homepage to showcase key collections and current drops, and introduced a much cleaner, visual-first mega-menu so users could navigate by category, brand, or theme. We also introduced targeted bundles and exclusive offer pages to lift AOV, especially for lower-ticket items. Every major section of product pages, header layouts, and cart views was tested with A/B variants to find the highest-performing versions. Design Built for Speed and Sales The product pages were overhauled with clear pricing logic, variant selectors, loyalty point visibility, and gift card options. Reviews and scarcity elements were placed high on the page to increase urgency and trust. We also built dedicated landers for major collaborations and franchise-specific collections that turned into reliable revenue drivers. A dynamic cart drawer with intelligent upsells encouraged users to “complete the set” or unlock free shipping with a few extra clicks, boosting both order size and satisfaction. The Numbers That Matter +66% increase in Average Order Value from bundles and upsells 2.4x faster checkout time after redesigning cart flow and PDPs Conversion rate on custom landers lifted by +42% Wholesale funnel created new recurring B2B opportunities Loyalty program integration led to a +38% repeat purchase rate Gift card use tripled after repositioning and visibility updates The Outcome Super7’s store now reflects everything the brand stands for creative, collectible, and built to connect. Every element we touched was focused on one thing: making it easier and more exciting for fans to buy. With CRO-backed design, simplified user flows, and strategic AOV drivers, we turned this high-SKU store into a high-performing growth machine. Want to turn your store into a destination, not just a catalog? Let’s talk. ## BlackBelt Protein URL: https://www.100xretention.com/our-work/blackbelt-protein/ Headline result: Conversion rate +59% Focus: CRO, AOV, Retention +59% Conversion Rate Increase After Full WooCommerce to Shopify Migration for BlackBelt Protein The Challenge BlackBelt Protein is a leading supplement brand in Australia with a growing product line and loyal customer base. But their existing WooCommerce site had hit its limit slow load times, clunky checkout, and a backend that was difficult to manage. The store needed not just a fresh design, but a complete replatforming without losing years of customer, order, and product data. They also wanted to boost AOV and retention through smarter bundling and on-site offers. What We Did UX Design Shopify Store Development Complete Data Migration (Products, Orders, Customers) Conversion Rate Optimization Custom Landing Pages Bundles & Stacks for AOV High-Converting Product Pages Cart Drawer With Upsells Retention Strategy Integration (Rewards) Our Approach We began by migrating everything from WooCommerce to Shopify cleanly, securely, and without downtime. All products, order histories, and customer accounts were transferred using custom scripts to ensure data integrity. When the client logged into Shopify for the first time, everything looked familiar, only now, it was faster and easier to manage. Design-wise, we rebuilt the experience from scratch. The new store focused on performance and clarity. We streamlined product discovery, improved page load times, and made bundles and stack offers more visible across the site. Boosting AOV Through Bundles & Smarter PDPs Given the competitive price points of supplements, increasing AOV was key. We created stack bundles protein + pre-workout + accessories and promoted them sitewide. PDPs were optimized with clearer pricing, highlight sections, customer reviews, and reward-point visibility. Custom landers were created for bestsellers, goal-specific supplements (e.g., muscle gain, fat loss), and seasonal offers, each designed to reduce bounce and increase cart adds. Upsells were embedded directly into the cart drawer, with clear logic like “Add this for free shipping” or “Save 15% by stacking.” The Numbers That Matter +59% increase in overall conversion rate +41% lift in AOV with bundle and upsell integration +2.3x faster page load time after migrating to Shopify 100% customer and order data migrated without loss Bounce rate dropped by 28% Retention rate improved with the integrated rewards setup The Outcome Today, BlackBelt Protein runs on Shopify with a clean backend, optimized store, and a system built to grow. From a slow, complex WooCommerce setup to a Shopify store that converts, we handled it all design, development, migration, and growth strategy. The store not only looks better, but it also works harder. For the brand and for its customers. If you’re running into platform limits or just feel like your store could be doing more, the right rebuild might be your next growth move. That’s what we delivered for BlackBelt Protein. ## Ghost Lifestyle URL: https://www.100xretention.com/our-work/ghost-lifestyle/ Headline result: AOV +62% Focus: AOV, Retention, Subscriptions +62% AOV Lift with a Subscription-First Strategy for Ghost Lifestyle’s Shopify Store The Challenge Ghost Lifestyle is one of the most recognized names in the fitness world, not just for their powerful supplements but also for their vibrant community, apparel, and culture. But with so many product categories, frequent drops, and a large user base, their Shopify store needed to do more than just look good. It had to scale with demand, make bundles irresistible, and boost both conversions and retention. Despite their popularity, the brand wasn’t making the most of its product bundles, returning customers, or subscription potential. The goal: elevate the buying experience, simplify decision-making, and maximize average order value (AOV) and repeat purchases. What We Did UX Design Shopify Store Development Conversion Rate Optimization AOV Strategies & Subscription Modeling Loyalty Program Setup Store Locator Custom Landers & PDPs Bundles & Stack Pages Our Approach We started by understanding how Ghost customers shop from product discovery to bundle stacking and reordering. Using those insights, we redesigned the entire experience with intent-driven layouts and a flexible, fast Shopify backend. Navigation was cleaned up, store structure was simplified, and product pages were built to convert, packed with real benefits, UGC, and upsell prompts. Every page was designed to guide the user, reduce friction, and encourage either a larger cart or a repeat subscription. Subscription First, Conversion Always For a fitness brand like Ghost, repeat purchases are the heartbeat of growth. So we created custom subscription options on PDPs with clear savings breakdowns, easy toggle behavior, and visual reminders of value. These weren’t just added features, they became part of the buying habit. Bundles were rebuilt around how people actually use products: pre/post workout stacks, wellness packs, and monthly goals. We used scarcity banners, influencer picks, and smart cross-sells to drive multi-item carts. Retention Through Rewards & Loyalty To keep customers engaged long after their first order, we integrated a loyalty program directly into the customer experience. Points for purchases, referrals, and reviews now incentivize the behavior Ghost wanted most: coming back. We also added a store locator for customers who wanted to shop nearby, without hurting DTC conversion opportunities. The Results +62% increase in AOV after bundle & subscription strategies +38% increase in returning customer rate +29% faster checkout completion time with UX refinements Loyalty signups up by 44% within 6 weeks Subscriptions now contribute 22%+ of monthly revenue The Outcome Ghost Lifestyle’s Shopify store now performs at the same level as the brand’s energy: bold, fast, and powerful. From simplified subscriptions to loyalty programs that actually convert, the store feels intuitive to customers and smarter for business. We didn’t just build a better site. We built a performance engine for one of the most dynamic brands in fitness. ## Create Wellness URL: https://www.100xretention.com/our-work/create-wellness/ Headline result: Conversion rate +58% Focus: CRO, AOV, Retention +58% Conversion Rate Growth for Create Wellness with Smart UX, Bundles & Community-Driven Offers The Challenge Create Wellness came to us with an amazing product: fast-acting, great-tasting energy gummies designed for modern health-conscious users. But even with a strong brand and a growing community, the site experience didn’t quite match the product’s potential. The site lacked key conversion tactics, and there were missed opportunities around bundling, referral engagement, and AOV optimization. Our goal was simple: make it effortless for people to discover, try, and stick with Create. What We Did UX Design & Shopify Store Development Conversion Rate Optimization (CRO) AOV Strategies & Bundling Custom Landers & PDP Enhancements UGC Integration Referral & Ambassador Programs Store Locator Cart Upsell Flows Our Approach We began by simplifying the journey. Every product page was rebuilt to focus on benefits and buying confidence. We added bold visuals, clean layouts, and real customer proof in the form of reviews and UGC, helping potential customers see themselves in the product. From the homepage to checkout, we trimmed friction and gave clarity to every offer. We then introduced custom bundle options, allowing users to mix flavors, stack savings, and get more value out of each order. These offers, paired with a fully redesigned cart and upsell experience, helped push AOV significantly higher. Building More Than a Store Building a Community This wasn’t just about selling more gummies. We helped Create deepen its connection with loyal fans. We designed and launched an integrated referral program and ambassador program, giving real incentives to spread the word. Users felt like part of the brand, not just buyers. Custom landers were also created to align with seasonal drops, influencer partnerships, and launch campaigns, giving the team conversion-ready templates they could use again and again. Results That Stick (Like Their Gummies) +58% increase in conversion rate +46% growth in AOV with custom bundles & upsells +32% returning customer rate after referral & ambassador programs +41% increase in checkout completions UGC blocks increased PDP engagement by 2.3x The Outcome Create Wellness now has a storefront that converts like its product hits—fast and effective. From site structure to loyalty systems, we helped turn curious clicks into confident customers and happy buyers into loyal brand ambassadors. The store doesn’t just look good, it’s built to perform. ## AG1 URL: https://www.100xretention.com/our-work/ag1/ Headline result: Subscriber conversion +63% Focus: CRO, AOV, Subscriptions +63% Growth in Subscriber Conversions with a Smarter Subscription Experience for AG1 The Challenge AG1, a leader in daily health supplements, is known for its all-in-one drink packed with essential nutrients. While the product had strong market trust, the website experience didn’t fully reflect the value of subscribing and the path to purchase wasn’t as intuitive as it could be. We were brought in to simplify the user journey, increase conversions, and drive subscription growth. What We Did UX Design & Shopify Store Development Conversion Rate Optimization (CRO) Packs & Bundles Strategy Subscription Modeling & Value Framing Referral Program Integration Custom PDPs & Smart Offers AOV Optimization with Upsells Our Approach We started by rethinking the core experience around AG1’s strongest asset, the subscription. Instead of hiding the value in dropdowns or tabs, we pulled it forward: clear benefit callouts, cost-per-serving math, and dynamic badges showing the best value plan. Each product page was rebuilt to communicate simplicity and science-backed benefits. The design walked users through what’s inside, how to take it, and most importantly, why subscribing makes sense. We also built flexible packs & bundles, so one-time buyers could try more and spend more naturally, lifting AOV. Retention Starts Before Checkout We didn’t wait until post-purchase to drive loyalty. We framed the subscription offer to be the default smart choice using comparison charts, micro-commitment messaging, and bundled rewards like free gear and faster shipping. We also integrated a referral program directly into the post-purchase journey, so subscribers could easily invite others and earn perks, a perfect fit for AG1’s community-driven brand. Results That Go Beyond Just Looks +63% increase in subscriber conversion rate +37% boost in AOV with bundles and upsell offers -28% drop in checkout abandonment +49% uplift in referral-driven traffic and orders +55% revenue growth YoY from the optimized subscription funnel Final Takeaway AG1’s store now mirrors what the product delivers: clarity, simplicity, and lasting value. Every touchpoint from homepage to checkout now works harder to educate, convert, and retain. Subscriptions feel like a no-brainer. And the business growth backs it up. ## PSD URL: https://www.100xretention.com/our-work/psd/ Headline result: AOV +78% Focus: CRO, AOV, Retention +78% AOV Growth for PSD with Packs, Rewards & a Custom Bundle Builder Experience The Challenge PSD is a bold, culture-forward underwear brand loved by athletes, influencers, and style leaders. Their product? Comfortable, premium, and impossible to ignore. But their Shopify store wasn’t fully optimized for conversion or upsell, and with such a diverse catalog, the brand was missing key opportunities to increase Average Order Value (AOV) and boost customer retention. What We Did UX Design Shopify Store Development Conversion Rate Optimization AOV Strategy Implementation Packs & Limited-Time Offers Custom Bundle Builder Rewards System Wholesale Setup Affiliate Program Support Custom PDPs, Header & Cart Upsell Logic Our Approach We kicked things off by diving into what makes PSD customers tick, the designs, the feel, the mix & match experience. Using that insight, we rebuilt the store with a design that matched the brand’s energy and guided users toward higher-value carts. We introduced a custom bundle builder that made it easy (and fun) to buy more with better value. The design was clean and mobile-friendly, and the logic supported dynamic discounts to encourage larger purchases. On top of that, we crafted limited-time event packs for new drops and major sales, driving urgency and click-through from both organic and paid channels. Loyalty, Upsells & Wholesale That Convert We didn’t stop at the storefront. To keep AOV high and boost lifetime value, we rolled out: A rewards program that felt native to the brand Smart upsells in the cart drawer A fully integrated wholesale portal for larger partners Backend setup to support affiliate campaigns and drive influencer-led growth Every move was intentional, making it easier for first-time buyers to become repeat customers and for loyal fans to spend more per session. The Impact With these changes, PSD saw results that made a direct impact on revenue: +78% growth in Average Order Value +36% increase in conversion rate from the previous design 3.5x more bundle orders within the first 60 days +40% increase in wholesale interest & inquiries +51% returning customer rate with the help of rewards & personalized email campaign Final Word PSD already had a winning product. We gave them the backend and frontend strategy to match one that doesn’t just look good but sells better. From bold bundles to smarter upsells, this Shopify Plus store is now built to move product, maximize AOV, and reward loyal fans. # Blog ## Retention ### Klaviyo Abandoned Cart Flow: Setup, Timing and Templates That Recover Revenue URL: https://www.100xretention.com/blog/klaviyo-abandoned-cart-flow/ Author: 100xretention, Head of CRO Published: 2026-10-21 Learn how to build the Klaviyo abandoned cart flows with the right timings, emails, and tests to recover more lost revenue. A visitor adds a product to their cart, gets distracted, and leaves. The sale looks lost, but the customer may still be ready to buy. That is where a Klaviyo abandoned cart flow can recover revenue that would otherwise disappear. The important part is not simply turning on automation. The trigger, timing, message, offer, and follow-up all need to match the customer's buying intent. Klaviyo's latest 2026 benchmark data shows why this flow deserves attention. Across more than 110,000 Klaviyo customers, abandoned cart flows produced the highest average revenue per recipient of all measured flows, at $6.77 for email and $4.48 for SMS. The top 10% of brands reached $13.70 and $8.69 respectively. The opportunity is real, but better results come from treating cart recovery as part of the full customer journey, not as a few reminder emails. What Is a Klaviyo Abandoned Cart Flow? A Klaviyo abandoned cart flow is an automated series of messages sent to a shopper who adds a product to their cart or starts checkout but does not complete the purchase. Klaviyo supports two main abandonment triggers: Added to Cart: Targets shoppers who added an item but did not necessarily start checkout. Started Checkout: Targets shoppers who moved further into the buying process but did not complete their order. Klaviyo treats both as abandoned cart flows, but the customer's intent is different. Someone who started checkout has shown stronger buying intent than someone who only added a product to their cart. That difference should influence the timing and message you send. For Shopify stores, Klaviyo's Added to Cart flow requires the relevant behavioral tracking to be enabled. Klaviyo's standard abandoned cart flow uses the Started Checkout event, while an Added to Cart flow can be created separately for shoppers earlier in the funnel. Why Does a Klaviyo Abandoned Cart Flow Matter? Cart abandonment is not always a rejection of the product. People leave because they get distracted, want to compare options, need more information, are not ready to pay, or run into friction during checkout. A reminder gives the customer another chance to complete the decision. But there is an important CRO point here: the email should not be expected to fix a broken buying experience. If customers are leaving because shipping costs appear too late, the checkout is confusing, or the product page does not answer basic questions, sending another email only treats the symptom. That is why cart recovery should sit alongside broader CRO, Conversion Research, and Checkout Optimization work. The goal is not simply to recover more abandoned carts. It is to understand why the carts were abandoned in the first place and improve the parts of the customer journey that create the most lost revenue. How Should You Set Up a Klaviyo Abandoned Cart Flow? A good Klaviyo abandoned cart flow starts with the right event, clean data, and clear purchase exclusions. The setup should be tested before you worry about subject lines or creative. 1. Choose the right trigger For a standard Shopify setup, Started Checkout is a strong starting point because the shopper has already moved further into the buying process. You can also use Added to Cart to reach shoppers earlier. This can be useful when a large number of people add products but never begin checkout. The two audiences should not automatically receive identical messages. The further someone has moved toward purchase, the less education they may need and the more direct the reminder can be. 2. Make sure the product data works Your email needs access to the abandoned product information. Test that the flow can correctly display the: Product name Product image Price Product URL Cart or checkout link A beautifully designed email is useless if the dynamic product block is empty or the button sends the shopper to the wrong place. 3. Stop the flow after purchase This is one of the most important parts of the setup. A customer who has already purchased should leave the abandonment sequence. Klaviyo's guidance recommends using the Placed Order event to prevent messages from continuing after a purchase. Test this yourself before the flow goes live. Enter the flow, place an order, and confirm that the remaining abandonment messages are skipped. 4. Check for duplicate messages If your Shopify store, another email platform, or an older automation is already sending cart reminders, turn off the duplicate flow. Klaviyo also recommends disabling default platform messages when they would duplicate your Klaviyo flow. Customers should not receive three different abandoned-cart emails because three systems are trying to recover the same order. What Is the Best Timing for a Klaviyo Abandoned Cart Flow? There is no universal timing that works for every store. The best schedule depends on purchase intent, product price, buying cycle, and how quickly customers normally return. For most stores, the first email should arrive while the product is still fresh in the shopper's mind, followed by one or two useful reminders. A practical starting structure is: First email: Around 1–3 hours after abandonment. Second email: Around 20–24 hours later. Third email: Another 24–48 hours later, if the flow needs one. This is a starting point, not a rule. A $30 impulse purchase may need a faster sequence than a $400 product that requires research. A replenishable product may also behave differently from a product customers buy once every few years. This is where A/B Testing becomes useful. Instead of copying a timing sequence from another brand, test the timing against your own customer behavior and measure completed purchases and revenue per recipient. How Many Emails Should a Klaviyo Abandoned Cart Flow Have? Three emails are a sensible starting point for many Shopify stores, but more emails do not automatically mean more revenue. The first email should remind. The second should help the customer decide. The third should provide a final reason to return. If all three emails say essentially the same thing, the additional messages add little value. The flow should also fit into your wider Retention Marketing strategy. A customer may already be receiving welcome emails, campaigns, browse abandonment, SMS, or other lifecycle messages. The goal is to coordinate those touchpoints rather than keep adding messages. What Should the First Abandoned Cart Email Say? The first email should be simple. Remind the shopper what they left behind and give them a clear way to return. Do not start with a discount unless there is a strong reason to do so. The customer already showed interest. Your first job is to remove the friction between that interest and completing the order. Example: Subject: Still thinking it over? You left something behind. Your selected items are still in your cart. If you're ready to continue, you can pick up where you left off. CTA: Return to your cart The product itself should do most of the work. Show the item clearly, keep the copy short, and make the path back to checkout obvious. What Should the Second Abandoned Cart Email Say? The second email should do more than repeat the reminder. Think about the question stopping the customer from buying. For apparel, it could be sizing. For skincare, ingredients or suitability. For supplements, usage or product benefits. For higher-priced products, it could be trust, returns, shipping, or product quality. Use the second message to answer that concern. Example: Subject: Still deciding? Here's what to know Not sure if it's the right fit? Take another look at the product details, reviews, and what is included before you decide. When you're ready, your cart is waiting. CTA: Review your cart The exact content should come from customer research rather than guesswork. Conversion Research can reveal the questions and objections that customers are actually raising. Should the Third Email Offer a Discount? Not necessarily. Discounting is one of the easiest ways to make an abandoned cart flow look successful while quietly reducing profit. If someone would have purchased without a discount, the coupon did not create an incremental sale. It simply reduced the value of the sale. A better approach is to test the offer against alternatives. You might test: No discount Free shipping A fixed-dollar incentive A percentage discount A relevant bundle A gift with purchase The right option depends on your margins and the reason customers abandon. For example, if a shopper is $10 away from free shipping, improving the Free Shipping Thresholds may be more useful than giving them 15% off the entire order. That turns cart recovery into an AOV decision as well as a retention decision. Can You Add SMS to a Klaviyo Abandoned Cart Flow? Yes, but SMS should add value rather than simply increase message volume. Email gives you room to show products, explain benefits, and answer objections. SMS is better for short, timely reminders when the customer has given the required consent. For example, an email could explain the product and answer common questions, while a later SMS simply reminds the customer that their cart is still available. Klaviyo recommends planning email and SMS together rather than treating them as separate systems. Consent, frequency limits, and quiet hours also need to be handled correctly. This is one reason a broader Klaviyo strategy matters. The cart flow should fit into the rest of the account instead of competing with other automated messages. How Do You Personalize an Abandoned Cart Flow? The most useful personalization is usually behavioral. Show the actual products the customer considered. Use relevant product information. Adjust the message based on whether they are a first-time buyer or an existing customer when that distinction changes the message. You can also segment based on factors such as cart value, product category, or customer status. For example, a $40 first purchase may need reassurance about shipping and returns. A $500 cart from an existing customer may deserve a very different message. The principle is simple: personalization should make the message more relevant, not just more personal. How Can You Use Abandoned Cart Emails to Increase AOV? Cart recovery does not have to mean recovering the exact cart at the exact value. If the shopper already has strong purchase intent, you can sometimes increase the order value without hurting conversion. Relevant tactics include: Showing a useful complementary product. Reminding the customer how close they are to a free-shipping threshold. Offering a bundle that makes more sense than buying products separately. Suggesting a larger pack when the product naturally supports it. The key word is relevant. Adding random products to an abandoned cart email can distract the customer from the purchase they were already considering. AOV optimization should make the larger order feel like the better decision, not force another sale into the email. What Metrics Should You Track? The most useful metric is not simply how many people opened the email. Track whether the flow is creating profitable purchases. Key metrics include: Placed order rate: How many recipients completed a purchase? Revenue per recipient: How much attributed revenue does the flow generate per delivered message? Conversion rate: How efficiently does the flow turn eligible shoppers into buyers? Average order value: Are recovered orders larger or smaller than your normal orders? Unsubscribe rate: Is the flow creating message fatigue? Incremental revenue: How much of the recovered revenue would probably not have happened without the flow? Klaviyo defines revenue per recipient as attributed revenue divided by delivered messages, and its benchmark data shows that results vary significantly by brand and AOV. That last point matters. A flow generating $5 in revenue per recipient is not automatically better than one generating $3 if the first relies heavily on discounts and produces lower-margin orders. 100xretention uses the same broader principle across Ecommerce Email: measure revenue, not vanity metrics. How Should You A/B Test a Klaviyo Abandoned Cart Flow? Test one meaningful question at a time. You might test whether: A 1-hour delay beats a 3-hour delay. Product-focused copy beats benefit-focused copy. Reviews outperform feature explanations. Free shipping beats a percentage discount. Email-first beats SMS-first. One reminder performs better than three. Do not change the timing, design, offer, subject line, and copy at the same time. If the result changes, you will not know why. The same discipline used in onsite A/B Testing applies here. Start with a hypothesis, choose the metric before the test, let the test run long enough to produce useful evidence, and document what you learn. The objective is not to find a prettier email. It is to find the change that produces more profitable revenue. What Are the Most Common Klaviyo Abandoned Cart Flow Mistakes? 1. Sending the first email too late The longer you wait, the more likely the customer's attention has moved elsewhere. Start with a reasonable delay, then test it against your own data. 2. Giving everyone a discount A discount can recover some sales while damaging margin and training customers to wait for offers. Test whether the incentive creates incremental purchases before making it standard. 3. Using the same message three times Each email should have a job. Reminder, objection handling, and final nudge are more useful than three versions of “You forgot something.” 4. Ignoring checkout problems If customers regularly abandon because of shipping surprises, payment issues, or poor checkout UX, email is not the main problem. Fix the experience that caused the abandonment. 5. Forgetting to stop the flow after purchase A customer who has already ordered should not receive another message telling them to finish their purchase. Test the purchase exclusion before launch. 6. Measuring only attributed revenue Attribution can make a flow look stronger than its true incremental impact. Look at purchase behavior, margin, and holdout or comparison data where possible. Klaviyo Abandoned Cart Flow Checklist Before launching, make sure you have: Confirmed the correct trigger. Tested Shopify and Klaviyo event tracking. Checked that product data appears correctly. Added purchase exclusions. Removed duplicate abandonment messages. Tested every cart and checkout link. Checked the emails on mobile. Set reasonable delays between messages. Decided whether SMS actually adds value. Chosen the main metric before testing. Checked discounts against your margins. Reviewed the flow alongside other Klaviyo campaigns and automations. How Does 100xretention Approach Abandoned Cart Recovery? 100xRetention does not treat an abandoned cart flow as an isolated email project. The first question is where the revenue is actually being lost. That can mean looking at the Klaviyo account, customer behavior, Shopify data, checkout performance, product pages, and the wider lifecycle. From there, the work can move across the three revenue levers: conversion, AOV, and retention. On the retention side, that can mean rebuilding Klaviyo Flows, improving segmentation, and coordinating email and SMS. On the conversion side, it may mean fixing the product page or Checkout Optimization that is creating the abandonment. On the AOV side, it may mean improving bundles, cart offers, or shipping thresholds. The point is to fix the biggest revenue problem first. 100xretention's Klaviyo approach starts with an account audit, then fixes data, segmentation, deliverability, and weak flows before building what is missing. Performance is reported on revenue per recipient and other business outcomes, not simply open rates. That same thinking applies to CRO. The agency's testing process starts with research and a revenue-ranked experiment roadmap, then builds and tests variants before shipping the winners. For a Shopify brand, that matters because abandoned cart recovery is only one part of the revenue picture. More recovered carts help, but so do more completed purchases, larger orders, and more customers coming back. What Should You Do If Your Abandoned Cart Flow Is Not Working? Start by finding the failure point instead of immediately rewriting the emails. Check whether shoppers are entering the flow correctly. Then check whether the messages are reaching the right people, whether the cart links work, and whether purchases are stopping the sequence. If the technical setup is working, look at the customer journey. Are people abandoning before checkout? Are they leaving after seeing shipping costs? Are certain products responsible for most abandonment? Are high-value carts behaving differently from low-value carts? Those answers tell you what to test next. If you want an outside view, 100xRetention's Free Revenue Audit provides a recorded walkthrough of your three biggest revenue leaks within 3 business days. It looks beyond a single email flow and considers where conversion, AOV, and retention are leaving money on the table. Conclusion A strong Klaviyo abandoned cart flow does not need to be complicated. Start with the right trigger. Send the first reminder while the purchase is still fresh. Use later messages to answer real objections instead of repeating the same reminder. Avoid automatic discounts, coordinate email and SMS, and measure the flow on revenue and profit rather than opens alone. Most importantly, do not assume every abandoned cart is an email problem. Sometimes the biggest opportunity is in the product page. Sometimes it is checkout. Sometimes it is the offer or shipping threshold. And sometimes the flow itself needs better segmentation and testing. That is the difference between adding another automation and actually doing revenue optimization. If you want to know where your Shopify store is losing revenue across CRO, AOV, and retention, Get a Free Revenue Audit. 100xretention will record a walkthrough of your three biggest revenue leaks and show you what to fix first.