Case study · Retention
AG1: subscriber conversion up 63%.
A subscription-first store for a daily health supplement, with the value of subscribing up front instead of hidden in a dropdown.
+63%Subscriber conversion
- Client
- AG1
- Lever
- Retention
- Services
- UX, CRO, subscriptions, Shopify build
- Platform
- Shopify
- Result
- +63% Subscriber conversion
01 · The challenge
The best offer was the hardest to see.
AG1 had strong market trust. But the case for subscribing was buried, and the path to purchase took more thought than it should.
We were asked to simplify the journey, lift conversion and grow subscriptions.
02 · What we did
Make subscribing the obvious choice.
The subscription is AG1's strongest asset, so the store was rebuilt around it.
- Retention
Value up front
Benefit callouts, cost-per-serving math and best-value badges replaced dropdowns and tabs.
- AOV
Packs and bundles
Flexible packs let one-time buyers try more, with upsells that lift order value.
- Retention
Referral after purchase
A referral program in the post-purchase journey lets subscribers invite friends and earn perks.
03 · Results
What it was worth, measured against a baseline.
Subscriber conversion rate
+63%From the rebuilt subscription funnel.
- Average order value+37%
- Checkout abandonment−28%
- Referral-driven traffic and orders+49%
- Revenue, year over year+55%
More case studies
More Retention results each one measured against a baseline.
RetentionCambie· B2B ingredients+58%Repeat order rate18 days time between orders, down from monthly · within six months of launchA reorder-first account experience
RetentionAndrea Maack· Fragrance+85%Total revenue31.76% share of revenue from email marketingStore redesign and Klaviyo rebuild- Case studiesSee all 24 case studiesEvery result, with what we changed and how we measured it.
