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Retention · Klaviyo

Klaviyo, email & SMS.

Flows, segmentation and campaign strategy for ecommerce brands running Klaviyo.

We audit what you have, build the flows that are missing and send campaigns to segments rather than everyone — then report revenue per recipient, not open rates.

Fact 1
Flows
Built before campaigns
Fact 2
2 channels
Email and SMS, planned together
Fact 3
RPR
Revenue per recipient, reported

Free Revenue Audit

Your 3 biggest revenue leaks, on video, in 3 business days.

  • 3 biggest leaks
  • on video
  • 3 business days
  • free

What’s included

Flows that earn every day. Campaigns that earn their send.

Most Klaviyo accounts run a welcome flow, a cart flow and a weekly blast. We build the rest of the system, then make the campaigns count.

01 · Flows

Automate the essentials.

The automated journeys that make up most of a healthy account’s revenue.

  • Welcome and first-purchase series
  • Abandoned cart, checkout and browse
  • Post-purchase and cross-sell
  • Replenishment and win-back
  • Sunset and list hygiene
02 · Campaigns

Send with a reason.

A calendar built around segments, launches and the moments that matter.

  • Campaign strategy and calendar
  • Segment-based sends
  • Copy and design in your brand voice
  • Launch and promotion planning
  • Subject line and content testing
03 · Account

Keep it healthy.

The set-up underneath that decides whether anything lands in the inbox.

  • Deliverability and domain health
  • Segmentation and data structure
  • SMS consent and compliance
  • Klaviyo–Shopify data sync
  • Reporting and attribution set-up

Inside a flow

Flows that earn while you sleep — mapped before they are built.

Every flow starts as a diagram: the trigger, the waits, the splits and the message at each step. You approve the map, then we build it in Klaviyo.

Trigger

Placed first order

Everyone, once

Wait 3 days

Email

How to get the most from it

Care guide · no discount

Wait 7 days

Split

Placed a second order?

Yes

Exit → move to loyal flow

No

Wait 5 days

SMS

Restock reminder

Sent 10am local time

Wait 2 days

Email

Reviews + a reason to return

Offer only if still no order

Revenue per recipient
$2.84
Placed-order rate
6.1%
Share of flow revenue
38%

Illustrative figures for a post-purchase flow — reported on revenue, never on opens.

What you get

Four things, start to finish.

Built in your account, documented, and yours to keep if we ever part ways.

  1. Account audit

    Flow coverage, deliverability, segments and revenue gaps.

    PDF · at kickoff

  2. Flow build

    Missing flows written, designed and built, with testing in place.

    Live in Klaviyo

  3. Campaign calendar

    Monthly sends planned to segments, approved before they go.

    Shared calendar

  4. Performance report

    Revenue per recipient, flow and campaign share, deliverability.

    Monthly report

How it works

From audit to a full account.

Flows first, campaigns second. Automated revenue is the foundation for everything else.

  1. Week 1AuditA full review of your Klaviyo account, flows, lists and deliverability.
  2. Week 2FixDeliverability, data sync and segments sorted before anything new is built.
  3. Weeks 3–6BuildMissing and weak flows rebuilt, highest revenue first.
  4. OngoingRunCampaigns planned, sent and tested every month.

Where it lands

Written for the inbox it lands in, not the dashboard it’s reported in.

Every send goes to a segment with a reason to hear from you. Email and SMS are planned together, so nobody gets the same message twice.

Segment each send was written for →

  • Your order is on its way — here’s how to style it

    Three ways people wear the Everyday Tee…

    First purchase

    9:12

  • Running low? Your refill is one tap away

    It’s been about 30 days since your last order…

    Replenish · 30d

    Tue

  • You’re 120 points from Insider

    Unlock early access and free returns…

    Loyalty

    Mon

  • We saved your size

    The Relaxed Shorts are back in M…

    Back in stock

    Sun

  • It’s been a while — here’s what’s new

    We’ve changed a few things since your last visit…

    Lapsed · 90d

    Sep 18

Your Brand

Text message · Today

  1. Your Everyday Tee shipped 📦 Track it here: yb.co/t/8841
  2. Running low on refills? Reply YES and we’ll send your usual on Thursday.
  3. Customer reply: YES
  4. Done — arriving Thu. Reply STOP to opt out.

Consent-first · quiet hours on

Who it’s for

A fit for some brands. Honest about the rest.

Best-fit signals

  • On Klaviyo, only basic flows live
  • Email under 20% of total revenue
  • The same email sent to everyone
  • Open rates dropping or unreliable
  • SMS added, never planned
  • No one owning the account

Not a fit

  • Not on Klaviyo, and not willing to move
  • Very small or no email list
  • Looking for list-buying or cold email
  • Marketplace-only sellers with no site

Below roughly 500 orders a month (about 50,000 sessions at a 1% conversion rate), a testing program produces inconclusive results. Brands under that floor get research-led fixes and implementation instead, or an honest referral.

Platform
Shopify & Shopify Plus
Revenue
$200k–$5M / month
Monthly orders
500+ orders
Who we work with
Founders & growth leads

Case studies

Email and SMS programs measured on revenue, not opens.

See all 24 case studies
+35–40% revenue

“We've increased our revenue by 35–40% by working with 100xRetention. They can do things with Shopify that even Shopify thinks are impossible.”

Cambie logoDavid FoleyCambieCambie case study

FAQ

Before we open your Klaviyo account.

Didn't see your question? Email us at 100xretention@gmail.com

Do you only work with Klaviyo?

Mostly, because it is the strongest fit for Shopify. If you are elsewhere, we will tell you whether moving is worth it.

Will you rebuild our existing flows?

Only the ones that underperform. What works stays, and we document why.

Do you design the emails?

Yes — copy, design and build, in your brand voice and templates.

How do you handle SMS consent?

Consent is collected and stored properly, with frequency caps and quiet hours set before anything sends.

How many campaigns a month?

As many as your list and calendar justify. More sends is not the goal — revenue per recipient is.

Who owns the account?

You do. Everything we build stays in your account.