Case study · AOV optimization
Jot: average order value up 126%.
A Welcome Bundle, a clearer subscription path and rebuilt product pages for an ultra-concentrated coffee brand.
+126%AOV
- Client
- Jot
- Lever
- AOV optimization
- Services
- UX, Shopify build, CRO, AOV
- Platform
- Shopify
- Result
- +126% AOV
01 · The challenge
A great product, explained too slowly.
Jot makes an ultra-concentrated coffee that purists love. The site made it look harder to try than it is.
New visitors had to work out what Jot was, how to brew it and what to buy. The brief was to cut that friction and steer more people toward bundles and subscriptions.
02 · What we did
Make the first order the easy order.
Three changes, built around how a new customer decides.
- AOV
Welcome Bundle
We designed and built a Welcome Bundle section from scratch: clear pricing, 25% off and three free gifts. It became the highest-converting entry point on the site.
- CRO
A landing page that explains
The homepage now walks visitors from how it works to brewing steps to reviews. Mobile first, with big buttons and fast loads.
- Retention
Subscription by default
Product pages and checkout got a simple subscription toggle, fewer selection steps and clear savings, so trials turn into habits.
03 · Results
What it was worth, measured against a baseline.
Average order value
+126%From the bundling and subscription structure.
Recurring orders and mobile conversion on the welcome offer also rose. We only show the numbers the project measured.
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