Case study · AOV optimization
JETLAGGED: average order value up 38%.
One store for travel wellness and travel gear, organized around the trip instead of the category.
+38%AOV
- Client
- JETLAGGED
- Lever
- AOV optimization
- Services
- UX, CRO, cross-category merchandising
- Platform
- Shopify
- Result
- +38% AOV
01 · The challenge
Two halves of a brand, in separate rooms.
JETLAGGED sells science-backed wellness for frequent flyers, and the travel gear to go with it.
Wellness buyers never saw the gear, and gear buyers never tried the supplements. People were already on the site, leaving with half a cart.
02 · What we did
Build the store around the trip.
Pre-flight, in-flight and landing, with wellness and gear paired in each.
- AOV
Rituals, not categories
Homepage and collection pages now pair wellness and gear by travel moment. Product pages suggest what pairs well, based on the science.
- AOV
Trip-based bundles
Bundles for red-eye, long-haul and time-zone-hopping travel, plus a light post-add prompt: what else do you need for this trip?
- Retention
Subscribe by trip
Subscribe and save is framed around how often people fly, not monthly delivery, with a usage guide timed to the next trip.
03 · Results
What it was worth, measured against a baseline.
Average order value
+38%Within 90 days.
- Site-wide conversion rate+29%
- Subscription opt-in+44%
- Mobile bounce rate−31%
Cross-category attach rate nearly doubled after launch.
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AOVDent-xx· Oral care+67%Average order value+84% bundle adoption · after the relaunchA bundle-first, routine-led storefront
AOVUltra Internal· Wellness+61%Average order value+44% site-wide conversion rate · after launchLegacy-led product pages and quantity tiers
AOVWild· Body care+84%Average order value+37% conversion rate across product pagesBundle-driven pages and a tested cart
AOVBlendJet· Kitchen+72%Average order value3x conversion on student and wholesale landing pagesBundle placements and audience landing pages- Case studiesSee all 24 case studiesEvery result, with what we changed and how we measured it.
