Case study · AOV optimization

BlendJet: average order value up 72%.

A Shopify rebuild for a household-name blender brand, with bundles first and landing pages for each audience.

+72%AOV

01 · The challenge

Big brand, untapped basket.

BlendJet has a best-selling product, millions of customers and strong traffic.

With several funnels, categories and marketing angles running at once, the store was not working as hard as the media spend behind it.

02 · What we did

We started with an audit, analytics and heatmaps, and tested every change.

AOV
Bundles first
Product pages rebuilt to lead with benefits and make bundles the clear first choice, with pre-checkout offers in the cart drawer.
CRO
A landing page per audience
Separate landing pages for students, fitness fans and everyday smoothie lovers, and a separate flow for wholesale buyers.
Retention
Recipes and email capture
A full recipe section with gated content to grow time on site and email sign-ups.

03 · Results