Case study · AOV optimization

Dent-xx: average order value up 67%.

A storefront that sells a 10-minute morning routine instead of four separate products.

+67%AOV

Screenshot of Dent-xx – Designed and developed by 100xRetention.

Client: Dent-xx
Lever: AOV optimization
Services: UX, CRO, bundles, product pages
Platform: Shopify
Result: +67% AOV

01 · The challenge

A routine, sold as a shopping list.

Dent-xx sells a complete oral care routine: four products that work together in ten minutes each morning.

The brand depends on customers buying the system, not a single tube. The old store showed four good products but never explained why they belong together.

02 · What we did

Teach the routine, then sell the set.

The storefront now follows the morning, step by step.

UX
The ritual first
The homepage explains the four-step system before it sells anything, in the order the steps happen each morning.
AOV
The set as the hero
The Glow Smile Set leads the store, with the savings shown everywhere it appears: €99.90 for the routine against €158.60 bought separately.
CRO
Every page leads back
Each product page explains why it is step two, not step one, and links back to the full set. The 30-day guarantee sits above the fold.

03 · Results