Case study · AOV optimization
Ultra Internal Flush: average order value up 61%.
A storefront that brings a 25-year-old wellness formula up to date without losing the voice that built it.
+61%AOV
- Client
- Ultra Internal
- Lever
- AOV optimization
- Services
- UX, CRO, product pages, multi-bottle offers
- Platform
- Shopify
- Result
- +61% AOV
01 · The challenge
Twenty-five years of trust, buried.
Ultra Internal Flush has a 25-year history and more than 7 million bottles sold.
Modern buyers expect clean design, clear ingredients and content that fits their stage of life. The product had the credibility; the store was hiding it.
02 · What we did
Stop burying what is already true.
No invented urgency. Just the brand's real history, ingredients and answers, in the right places.
- CRO
Legacy first
25 years and 7 million bottles now sit in the first scroll, before a visitor sees a price.
- CRO
Answers on the product page
Each of the 8 botanicals and the probiotic gets a real explanation, and the page answers the questions customers actually ask.
- AOV
Multi-bottle savings
Quantity tiers with 15% and 25% savings, best-value labels tied to 2 to 3 months of use, and savings that update live in the cart.
03 · Results
What it was worth, measured against a baseline.
Average order value
+61%After launch.
- Site-wide conversion rate+44%
Repeat purchases within 90 days also grew, and questions to support about dosage and safety fell.
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