CRO · Research
Analytics, session data and qualitative research to find where revenue leaks — before anything ships.
You get a clear account of what is stopping people buying, ranked by what it costs you, with the evidence behind every finding.
Free Revenue Audit
Your 3 biggest revenue leaks, on video, in 3 business days.
What we review
Analytics shows where people leave. It cannot tell you why. We combine quantitative data with qualitative research, so every finding comes with a reason.
The funnel, page by page and device by device, measured against revenue.
What customers see, think and hesitate over — in their own words.
A structured heuristic review of every template that carries revenue.
What the data shows
Heatmaps and recordings show what analytics cannot: the button nobody sees, the image everyone taps, the question that sends people back to Google.
Shoppers swipe through images repeatedly — few scroll on to the details that answer their questions.
Heavy interaction on size chips, then hesitation. The size guide sits two scrolls further down.
On smaller phones, add-to-cart falls just below the first screen — and attention drops sharply there.
Illustrative example — not a client result.
What you get back
Written for the people who have to act on it — your designer, your developer, your founder.
Every finding with annotated screens, the data behind it and why it matters.
PDF · full findingsEvery fix scored on revenue impact against effort, so the running order is obvious.
Spreadsheet · yours to keepThe findings worth testing, written as ready-to-run hypotheses.
Ready for your roadmapA session with the researchers who did the work. Questions answered, no pitch attached.
60 minutes · liveHow it works
Research takes as long as it takes to be right, and no longer. You will know the dates before we start.
How findings are made
Every recommendation is cross-checked across at least two kinds of evidence. When the numbers, the recordings and the customers agree, you can act without a debate.
01 · Analytics
Mobile add-to-cart runs 48% below desktop on product pages.
02 · Recordings
Three in five mobile sessions scroll past the button looking for sizing.
03 · Surveys
“Not sure about fit” is the top reason given for not buying.
04 · UX review
The size guide sits two scrolls below the add-to-cart button.
Finding #07 · confirmed by four sources
Shoppers cannot find sizing on mobile, so they leave to check it elsewhere.
Who it’s for
Below roughly 500 orders a month (about 50,000 sessions at a 1% conversion rate), a testing program produces inconclusive results. Brands under that floor get research-led fixes and implementation instead, or an honest referral.
Case studies
CROSidekick· Recovery tools+91%Conversion ratePersonalized UX and a tool finder quiz
CROREV GUM· Functional gum2xConversion rate$34 → $42+ average order valueUX-driven CRO and Klaviyo
AOVDent-xx· Oral care+67%Average order value+84% bundle adoption · after the relaunchA bundle-first, routine-led storefront
RetentionAG1· Supplements+63%Subscriber conversion rate+37% average order valueSubscription-first product pages“100xRetention has led a web refresh for our brand, Andrea Maack. Honestly, one of the most technically talented teams I've worked with across the board.”
Andrea MaackAndrea MaackAndrea Maack case study FAQ
Didn't see your question? Email us at 100xretention@gmail.com
No. The free audit is a fast read of all three levers. This is a deep study of conversion, with customer research the audit does not include.
Around three weeks from the point we have access. Surveys need time to collect enough responses to be useful.
Read-only Shopify and GA4, plus your session recording tool if you have one. If not, we set one up.
Yes. The list marks which items your team can ship straight away and which should be tested first.
If you want us to. Research feeds straight into our testing program, but it stands on its own.
With your permission, through surveys and short interviews. It is often where the most useful findings come from.
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2x
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