Case study · AOV optimization
Wild: average order value up 84%.
Starter kits, refill bundles and a tested cart for a Shark Tank body-care brand built on low-cost, everyday products.
+84%AOV
- Client
- Wild
- Lever
- AOV optimization
- Services
- UX, CRO, bundles, Shopify build
- Platform
- Shopify
- Result
- +84% AOV
01 · The challenge
Everyday products, single-item baskets.
Wild had a loyal following and wide retail reach. Online, most orders were small and conversion had stopped climbing.
With low-cost, high-frequency products, growth had to come from bigger baskets and repeat purchases rather than more traffic.
02 · What we did
Give every order a second product.
Bundles first, then a store tested around them.
- AOV
Bundle logic
Starter kits, refill bundles and limited-time sets replaced the single item as the main way to buy.
- CRO
Tested product pages
New product pages spelled out benefits and bundle savings. Hero messages, offer timing, bundle placement, navigation and cart behavior were all A/B tested.
- AOV
Upsell-ready cart
Cross-sells and upsell prompts in the cart, with a short, simple path to checkout.
03 · Results
What it was worth, measured against a baseline.
Average order value
+84%From bundle-driven pages, against single-purchase flows.
- Conversion rate across product pages+37%
- Cart abandonment−22%
- Subscription bundle engagement+61%
More case studies
More AOV results each one measured against a baseline.
AOVDent-xx· Oral care+67%Average order value+84% bundle adoption · after the relaunchA bundle-first, routine-led storefront
AOVJETLAGGED· Travel wellness+38%Average order value+29% site-wide conversion rate · within 90 daysTrip-based bundles across wellness and gear
AOVUltra Internal· Wellness+61%Average order value+44% site-wide conversion rate · after launchLegacy-led product pages and quantity tiers
AOVBlendJet· Kitchen+72%Average order value3x conversion on student and wholesale landing pagesBundle placements and audience landing pages- Case studiesSee all 24 case studiesEvery result, with what we changed and how we measured it.
