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Retention · Programs

Subscriptions & loyalty.

Subscription program optimization, winback and churn reduction, loyalty and rewards.

Subscriptions and loyalty turn one order into a habit — when they are designed well. We fix the offer, the churn logic and the rewards so customers choose to stay.

Fact 1
Churn
Reduced before growth is chased
Fact 2
2 programs
Subscription and loyalty, together
Fact 3
LTV
The number we report against

Free Revenue Audit

Your 3 biggest revenue leaks, on video, in 3 business days.

  • 3 biggest leaks
  • on video
  • 3 business days
  • free

What’s included

Make staying the easy choice.

A subscription with no churn plan leaks. A loyalty program nobody understands is a cost. We design both around the behavior you want to reward.

01 · Subscription

Get the offer right.

An offer that makes subscribing the obvious choice, not a hidden checkbox.

  • Subscription offer and pricing
  • Subscribe placement on the PDP
  • Delivery frequency options
  • Subscription upgrade prompts
  • Customer portal experience
02 · Churn

Keep them subscribed.

The cancel flow and the moments before it, where most programs quietly lose customers.

  • Churn and cancellation analysis
  • Pause, skip and swap options
  • Cancel-flow save offers
  • Failed payment recovery
  • Win-back for canceled subscribers
03 · Loyalty

Reward what matters.

A program that rewards repeat behavior without giving margin away.

  • Points and rewards design
  • Tiers and VIP benefits
  • Referral programs
  • Loyalty messaging in email and SMS
  • Program cost against margin

Inside the portal

Give them a way to pause, and fewer of them will leave.

Most cancellations are a timing problem, not a product problem. A portal with skip, swap and pause turns “cancel” into “not this month.”

A subscription portal with skip, swap and pause options. Choosing to cancel opens a save offer that suggests a less frequent delivery, a pause or a swap first.

My subscription

Daily Greens · 30 servings

Every 4 weeks · $42

Next delivery

Tuesday, October 14

Change date
SkipSwapPause

Cancel subscription

Before you go

Most people who cancel just have too much. Would one of these help?

  • Deliver every 8 weeks instead(selected)
  • Pause for one month
  • Swap to a different flavor
  • Cancel anyway

What you get

Four things, start to finish.

Built around your economics, so every reward and save offer is one you can afford.

  1. Program audit

    Subscriber cohorts, churn reasons and loyalty economics reviewed.

    PDF · at kickoff

  2. Program design

    Offer, churn logic and rewards structure, modeled against margin.

    Editable model

  3. Build & launch

    Portal, cancel flow, loyalty set-up and messaging built in your apps.

    Live in your stack

  4. Program report

    Churn, subscriber LTV and loyalty participation, reported monthly.

    Monthly report

How it works

From audit to a program that holds.

We stop the churn before we chase new subscribers — it is the cheaper win.

  1. Week 1AuditSubscriber cohorts, churn reasons, cancel flow and loyalty data reviewed.
  2. Week 2DesignOffer, save logic and rewards structure designed and modeled.
  3. Weeks 3–5BuildChanges built in your subscription and loyalty apps, then communicated.
  4. OngoingOptimizeSave offers, rewards and messaging tested against LTV.

Loyalty, designed

Rewards that pay for themselves.

Every tier is priced against margin before launch. The rewards go to the behavior you want more of — ordering again, and bringing friends.

Member tier, level 1 of 3

From your first order

  • Points on every order
  • Birthday reward
  • Early sale access

Insider tier, level 2 of 3

From $250 a year

  • Everything in Member
  • Free returns
  • 1.5× points

VIP tier, level 3 of 3

From $750 a year

  • Everything in Insider
  • Free express shipping
  • First look at launches
  • A person, not a queue

Who it’s for

A fit for some brands. Honest about the rest.

Best-fit signals

  • Subscription program with unmanaged churn
  • Subscribers canceling after one or two orders
  • No pause or skip option
  • Loyalty program with low participation
  • Consumable or replenishable products
  • Rewards costing more than they return

Not a fit

  • One-off purchase products only
  • Pre-product-market-fit, or under $50k/month
  • No subscription or loyalty app planned
  • Marketplace-only sellers with no site

Below roughly 500 orders a month (about 50,000 sessions at a 1% conversion rate), a testing program produces inconclusive results. Brands under that floor get research-led fixes and implementation instead, or an honest referral.

Platform
Shopify & Shopify Plus
Revenue
$200k–$5M / month
Monthly orders
500+ orders
Who we work with
Founders & growth leads

Case studies

Subscription and loyalty programs that turned first orders into habits.

See all 24 case studies
+35–40% revenue

“We've increased our revenue by 35–40% by working with 100xRetention. They can do things with Shopify that even Shopify thinks are impossible.”

Cambie logoDavid FoleyCambieCambie case study

FAQ

Before we redesign your program.

Didn't see your question? Email us at 100xretention@gmail.com

Which subscription apps do you work with?

The major Shopify subscription apps. If yours limits what is possible, we will say so before recommending a move.

Do we need both subscription and loyalty?

No. Some brands need one, some need both. The audit tells you which is worth doing first.

Will save offers train customers to cancel?

Not if they are designed well. We use pause and swap before discounts, and test what actually keeps people.

How do you measure success?

Churn rate, subscriber lifetime value and loyalty participation — against margin, not just revenue.

Can you launch a program from scratch?

Yes. We design the offer, set up the app and build the messaging around it.

How long before churn improves?

Cancel-flow changes show within weeks. LTV takes longer, so we report leading indicators as it moves.