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Case study · Conversion rate optimization

REV GUM: conversion rate from about 1% to 2%.

A faster, clearer store and a Klaviyo program for a caffeine and electrolyte gum brand.

~1% → 2%+Conversion rate

Screenshot of REV GUM store – Designed and developed by 100xRetention.
Client
REV GUM
Lever
Conversion rate optimization
Services
UX, CRO, Klaviyo, Shopify build
Platform
Shopify
Result
~1% → 2%+ Conversion rate

01 · The challenge

Ten thousand sessions a month, one percent buying.

REV GUM makes sugar-free gum with caffeine and electrolytes. The store had more than 10,000 sessions a month.

Conversion sat around 1% and average order value around $34. The site lacked the punch of the product, and repeat revenue was barely used.

02 · What we did

Less friction, more reasons to come back.

A store built for intent, and an email program built for the second order.

  1. CRO

    Designed for intent

    Landing pages and product pages rebuilt for clarity, trust and urgency, guiding people to a fast, confident checkout.

  2. Speed

    A lean build

    Every component built to load fast and work on every device, on a lean tech stack.

  3. Retention

    Klaviyo automation

    Abandoned cart and checkout, a restructured welcome series, win-back, post-purchase and education campaigns.

03 · Results

What it was worth, measured against a baseline.

Conversion rate

~1% → 2%+

  • Average order value$34 → $42+
  • Klaviyo revenue, against the previous period+243%
  • Share of sales attributed to Klaviyo19.26%

Revenue per 10,000 sessions grew from about $4k to more than $12k.

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