Case study · Conversion rate optimization
Stayforever: online revenue up 112%.
A discovery-led rebuild for a New York gift shop that is also a baby store, a collectibles destination and a kids' class venue.
+112%Revenue
- Client
- Stayforever
- Lever
- Conversion rate optimization
- Services
- UX, CRO, gift guide, navigation
- Platform
- Shopify
- Result
- +112% Revenue
01 · The challenge
A thousand things in one place, and no way through.
Stayforever is a gift shop, a baby and kids store, a collectibles destination and a community space across three New York locations.
The old site could not hold all of it. Shoppers came looking for a gift and got lost in a catalog with no point of view.
02 · What we did
Sell online the way the staff sell in store.
Discovery first, departments second.
- CRO
Gift Guide up front
The Gift Guide moved to the top of the navigation, with paths by age, occasion, price and recipient.
- UX
Collectibles by character
Sonny Angel and Jellycat fans shop differently, so collectible series are grouped by character, not by product type.
- AOV
One more thing
A free shipping progress bar with specific add-on suggestions, and in-store pickup at checkout for locals.
03 · Results
What it was worth, measured against a baseline.
Online revenue, year over year
+112%Following the relaunch.
- Average order value+34%
- Gift card and gift box purchases+61%
Mobile conversion rate also nearly doubled after the discovery rebuild.
More case studies
More CRO results each one measured against a baseline.
CROBlue Ruby· Jewelry+34%Site-wide conversion rate+22% average order value · after the rebuildMulti-designer catalog rebuild
CROLISS· Home décor+52%Product page conversion+38% average order valueLifestyle-led product pages
CRORetro Rifle· Limited drops~3xDrop-day revenue+68% mobile conversion on drop daysDrop-ready speed and checkout
CROMealMax· Food38%Waitlist conversion64% first-time buyers who built a box of six or more items · in the first 72 hoursCustom bundle builder at launch- Case studiesSee all 24 case studiesEvery result, with what we changed and how we measured it.
