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Case study · Conversion rate optimization

MealMax: 38% of the waitlist bought within 72 hours.

A custom bundle builder and a launch-ready store for a premium meat and specialty food brand.

38%Waitlist conversion

Screenshot of MealMax – Designed and developed by 100xRetention.
Client
MealMax
Lever
Conversion rate optimization
Services
Shopify build, bundle builder, speed
Platform
Shopify
Result
38% Waitlist conversion

01 · The challenge

Build-your-own, and no app could do it.

MealMax launched as a premium source for meat and specialty foods, sold as boxes customers build themselves.

No off-the-shelf bundle app could handle the choice, the pace or the cold-chain rules. It had to be custom.

02 · What we did

A box built like a chat with a butcher.

Unhurried on the surface, strict about operations underneath.

  1. AOV

    Custom bundle builder

    Pick a box size, then choose cuts, sides and pantry items, with sourcing stories and live pricing as the box fills.

  2. Build

    Operations built in

    Inventory, pack sizing, cold-chain rules and delivery windows were wired in from day one.

  3. Retention

    Ready to grow

    Waitlist capture, email and SMS, analytics and subscription logic were all in place before launch.

03 · Results

What it was worth, measured against a baseline.

Waitlist conversion

38%In the first 72 hours.

  • First-time buyers who built a box of six or more items64%

Mobile converted at parity with desktop from day one, with zero cart or checkout failures through launch week.

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