Case study · Conversion rate optimization
LISS: product page conversion up 52%.
Product pages that sell a $299 surfboard rack as a piece of furniture, not as storage.
+52%PDP conversion
- Client
- LISS
- Lever
- Conversion rate optimization
- Services
- UX, CRO, product pages, merchandising
- Platform
- Shopify
- Result
- +52% PDP conversion
01 · The challenge
A design object, sold like a garage hook.
LISS makes patented bamboo and cork surfboard racks, priced from $299 and made to hang in the living room.
Buyers need to picture the rack in their home and trust the price. The old store sold it like utility storage.
02 · What we did
Sell the living room, not the rack.
Product pages built around the moment a buyer pictures it on their wall.
- CRO
Lifestyle product pages
Real homes, video with three boards mounted and close-ups of the bamboo and cork. Patented features are shown, not listed.
- CRO
Trust above the fold
The 90-day risk-free trial, 1-year warranty and 50,000 customers moved to where a first-time buyer hesitates.
- AOV
The next purchase
Wax Box, Clean Fin and the Self-Care Sunday Box are suggested on every rack page, with bundle savings shown live in the cart.
03 · Results
What it was worth, measured against a baseline.
Product page conversion
+52%On the rack collection.
- Average order value+38%
- Mobile rack page conversion+47%
Return rate stayed flat as conversions grew.
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