Case study · Conversion rate optimization
Retro Rifle: about 3x revenue on drop days.
A store rebuilt for the minute a limited drop goes live, with zero downtime through launch.
~3xDrop-day revenue
- Client
- Retro Rifle
- Lever
- Conversion rate optimization
- Services
- Speed, drop launches, CRO, checkout
- Platform
- Shopify
- Result
- ~3x Drop-day revenue
01 · The challenge
Fans arrive all at once. The site couldn't keep up.
Retro Rifle announces limited runs to a 7,000-member Facebook group, and the site gets hit like a concert presale.
Pages slowed the moment a drop went live, checkouts timed out and the countdown was an afterthought.
02 · What we did
Build for the spike, not the trickle.
Every change aimed at the five minutes after release.
- Speed
Pages that hold under load
Image optimization and code splitting tuned for the moments traffic peaks.
- Retention
Countdown and notify-me
Countdowns hand off from coming soon to buy now on the second, with email and SMS alerts wired into Klaviyo.
- CRO
Faster checkout
Express pay up front, and cart reservation so a fan does not lose an item between adding it and paying.
03 · Results
What it was worth, measured against a baseline.
Drop-day revenue
~3xOn average, after the rebuild.
- Mobile conversion on drop days+68%
- Notify-me sign-ups for upcoming drops+82%
Zero downtime through the launch window, a first for the brand.
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