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AOV · Flagship service

AOV optimization.

Bundling, cross-sell and upsell, pricing and offer strategy, free-shipping thresholds and post-purchase. Our strongest documented results sit here.

Order value is usually the cheapest lever to move — you already paid for the visitor. We raise what each order is worth, measured against margin, not just revenue.

Fact 1
+126%
Best documented AOV uplift · Jot
Fact 2
Margin
Measured, not just revenue
Fact 3
4 levers
Offers, upsell, pricing, merchandising

Free Revenue Audit

Your 3 biggest revenue leaks, on video, in 3 business days.

  • 3 biggest leaks
  • on video
  • 3 business days
  • free

What’s included

Raise what each order is worth without buying the uplift.

A discount can lift AOV and lose money. Every change we make is modeled against margin first, so the uplift is profit you keep.

01 · Offers

Give them a reason to add.

Offer structures that make the larger basket the obvious choice.

  • Bundles and kits
  • Volume and tiered discounts
  • Free-shipping thresholds set against margin
  • Gift with purchase
  • Cart gamification and progress cues
02 · Upsell

Ask at the right moment.

Cross-sell and upsell placed where intent is highest, not where there is space.

  • PDP cross-sell
  • Cart upsells and add-ons
  • Post-purchase one-click offers
  • Subscription upgrade prompts
  • Relevance rules, not random picks
03 · Merchandising

Put profit where eyes land.

Pricing and placement that steer customers toward the products that earn the most.

  • High-margin SKU placement
  • Collection ordering
  • Pricing architecture and anchors
  • Product comparison and tiers
  • Offer testing against margin

Anatomy of a bigger basket

Every step of the cart is a chance to add — or a reason to leave.

We design the cart as a sequence: a threshold worth reaching, an offer that makes sense, and an upsell placed where intent is highest.

Your cart (2)

You’re $12 away from free shipping

Everyday Tee — Black / M

Qty 1

$32.00

Crew Socks — 3 pack

Qty 1

$16.00

Complete the set

Relaxed Shorts

Bundle price · save 15%

+ Add $14

Add gift wrap and a handwritten note · $4

Subtotal

$48.00

Checkout

  1. A threshold worth reaching

    Set from your order distribution and shipping cost — close enough to chase, high enough to matter.

  2. An offer that completes the set

    Bundles priced against margin, suggested from what people actually buy together.

  3. An add-on at peak intent

    Low-effort extras placed in the cart, where the decision is already made.

  4. One more ask after payment

    A one-click post-purchase offer that never puts the first order at risk.

What you get

Four things, every month.

Every recommendation comes with the margin math, so finance and marketing are reading the same number.

  1. AOV teardown

    Where order value is being left behind, with annotated screens and the reasoning.

    PDF · at kickoff

  2. Offer model

    Each offer modeled against margin and shipping cost before it goes live.

    Editable model

  3. Test results

    What each offer did to AOV, conversion and margin — together, not one at a time.

    Monthly report

  4. Strategy call

    A standing session with the people running the program.

    Monthly · live

How it works

From audit to first offer live.

We quantify the order-value gap first, so the first offer we launch is the one worth the most.

  1. Week 1Revenue auditWe review all three levers and quantify what order value is costing you.
  2. Week 2ModelOffers, thresholds and upsells modeled against your margin and shipping costs.
  3. Weeks 3–6Launch & testThe highest-value offers go live as tests, measured on AOV and margin together.
  4. OngoingScaleWinners rolled out across the store, next offers queued.

The order-value waterfall

How a $48 order becomes $72 — without discounting the core product.

Each step is modeled against margin before it goes live, so the uplift is profit you keep, not revenue you bought.

Average order value, step by step

Illustrative example — not a client result.

Who it’s for

A fit for some brands. Honest about the rest.

Best-fit signals

  • AOV flat or declining
  • Mostly single-item orders
  • Free-shipping threshold never revisited
  • Complementary products, no bundles
  • No post-purchase offer in place
  • Discounting to hit revenue targets

Not a fit

  • Single-SKU store with no range
  • Margins too thin for any offer
  • Pre-product-market-fit, or under $50k/month
  • Magento / Adobe Commerce

Below roughly 500 orders a month (about 50,000 sessions at a 1% conversion rate), a testing program produces inconclusive results. Brands under that floor get research-led fixes and implementation instead, or an honest referral.

Platform
Shopify & Shopify Plus
Revenue
$200k–$5M / month
Monthly orders
500+ orders
Who we work with
Founders & growth leads

Case studies

Order-value work across Shopify brands where our strongest results sit.

See all 24 case studies
+35–40% revenue

“We've increased our revenue by 35–40% by working with 100xRetention. They can do things with Shopify that even Shopify thinks are impossible.”

Cambie logoDavid FoleyCambieCambie case study

FAQ

Before we raise your order value.

Didn't see your question? Email us at 100xretention@gmail.com

Won’t bundles just discount our products?

Only if they are built badly. We model every offer against margin before launch, and test it against the version without it.

Which apps do you use?

What you already have, if it is sound. We recommend an app only when native Shopify cannot do the job.

Will upsells hurt conversion?

They can, which is why we measure conversion and AOV together. An upsell that loses orders is not a win.

How fast do AOV changes show?

Usually faster than conversion work — often within the first month, because the traffic is already there.

Do you set our free-shipping threshold?

We recommend one from your order distribution and shipping costs, then test it.

Can this run alongside CRO?

Yes, and it usually should. Revenue is conversion multiplied by order value, so the two compound.