Case study · Retention
Cambie: repeat order rate up 58%.
A reorder-first account experience for a supplier of chocolate and pastry ingredients to professional bakers.
+58%Repeat orders
- Client
- Cambie
- Lever
- Retention
- Services
- UX, B2B CRO, account experience
- Platform
- Shopify
- Result
- +58% Repeat orders
01 · The challenge
Professional buyers, a consumer store.
Cambie's customers run bakeries. They need 10 kg of Callebaut by Wednesday, not inspiration.
The old site was built for browsing. Reorders took too many clicks, stock levels were unclear and the cart did not understand how professionals buy.
02 · What we did
Build for the reorder, not the first visit.
B2B customers are kept, not won. So the site was rebuilt around the next order.
- Retention
Account as home screen
One-click reorder, saved carts and a shelf of weekly SKUs for every returning customer.
- CRO
Stock up front
Availability moved onto collection pages, with backorder notices and same-day shipping cutoffs shown everywhere.
- UX
Product pages for bulk buyers
Bulk sizes, wholesale pricing, lead times and technical spec sheets now lead the product page.
03 · Results
What it was worth, measured against a baseline.
Repeat order rate
+58%Within six months of launch.
- Time between orders, down from monthly18 days
- Mobile orders+74%
What Cambie said
“We've increased our revenue by 35–40% by working with 100xRetention. They can do things with Shopify that even Shopify thinks are impossible.”
David FoleyCambieCambie case study More case studies
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