Case study · Retention

Andrea Maack: total revenue up 85%.

A refined store and a rebuilt Klaviyo program for a luxury fragrance house.

+85%Revenue

Screenshot of Andrea Maack store – Designed and developed by 100xRetention.

Client: Andrea Maack
Lever: Retention
Services: UX, Shopify build, Klaviyo, retention
Platform: Shopify
Result: +85% Revenue

01 · The challenge

A luxury brand, an ordinary store.

Andrea Maack makes luxury fragrance. The store lacked the immersive feel of the brand, and shoppers had no easy way to find their scent.

Bundling was limited, email flows were thin, and repeat purchases were left to chance.

02 · What we did

Make the store feel like the brand, then keep customers coming back.

Design, interactive tools and retention, built as one program.

UX
A store as refined as the scents
A clean, immersive, mobile-first design with simpler navigation and product discovery.
AOV
Tools that help people choose
A Product Finder Quiz that recommends a fragrance, a Bundle Builder for pairing products, and a store locator for retail.
Retention
A rebuilt Klaviyo program
Abandoned cart and checkout, browse abandonment, win-back, thank-you and a restructured welcome series, on new templates.

03 · Results

What it was worth, measured against a baseline.

Total revenue

+85%Against the previous period.

Share of revenue from email marketing31.76%

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Led our web refresh

“100xRetention has led a web refresh for our brand, Andrea Maack. Honestly, one of the most technically talented teams I've worked with across the board.”