Work · Case studies
Results across all three levers.
Shopify and DTC brands where we moved conversion, order value or retention, and how each result was measured.
- Fact 1
- +126%
- Jot · AOV
- Fact 2
- +91%
- Sidekick · Conversion rate
- Fact 3
- +84%
- Wild · AOV
- Fact 4
- +63%
- AG1 · Subscriber conversion
+84%
+66%
+52%
2x24 case studies
Pick a lever, see what moved.
24 case studies shown
CROSidekick· Recovery tools+91%Conversion ratePersonalized UX and a tool finder quiz
AOVJot· Coffee+126%Average order valueBundling and subscription structure
RetentionAG1· Supplements+63%Subscriber conversion rate+37% average order valueSubscription-first product pages
AOVPSD· Apparel+78%Average order value3.5x bundle orders, within the first 60 daysCustom bundle builder and rewards
CROLISS· Home décor+52%Product page conversion+38% average order valueLifestyle-led product pages
RetentionCambie· B2B ingredients+58%Repeat order rate18 days time between orders, down from monthly · within six months of launchA reorder-first account experience
AOVWild· Body care+84%Average order value+37% conversion rate across product pagesBundle-driven pages and a tested cart
CRONYC Mode· Streetwear+47%Site-wide conversion rate+62% mobile conversion · within the first 60 days after launchNavigation, filters and checkout rebuild
RetentionAndrea Maack· Fragrance+85%Total revenue31.76% share of revenue from email marketingStore redesign and Klaviyo rebuild
AOVBlendJet· Kitchen+72%Average order value3x conversion on student and wholesale landing pagesBundle placements and audience landing pages
CROBlue Ruby· Jewelry+34%Site-wide conversion rate+22% average order value · after the rebuildMulti-designer catalog rebuild
AOVSuper7· Collectibles+66%Average order value2.4x faster checkoutBundles, upsells and a visual mega-menu
CROStayforever· Gifts & kids+112%Online revenue, year over year+34% average order value · following the relaunchGift guide and discovery rebuild
AOVGhost Lifestyle· Fitness+62%Average order value+38% returning customer rate · after the bundle and subscription workSubscription-first bundles and loyalty
CROBlackBelt Protein· Supplements+59%Overall conversion rate+41% average order value · after moving to ShopifyWooCommerce to Shopify migration
AOVDent-xx· Oral care+67%Average order value+84% bundle adoption · after the relaunchA bundle-first, routine-led storefront
CROCreate Wellness· Wellness+58%Conversion rate+46% average order valueUX, bundles and community offers
AOVUltra Internal· Wellness+61%Average order value+44% site-wide conversion rate · after launchLegacy-led product pages and quantity tiers
CROBaby Bondé· Baby+63%Revenue+41% site-wide conversion rate · within the first 90 days after launchReassurance-led product pages
AOVJETLAGGED· Travel wellness+38%Average order value+29% site-wide conversion rate · within 90 daysTrip-based bundles across wellness and gear
CROREV GUM· Functional gum2xConversion rate$34 → $42+ average order valueUX-driven CRO and Klaviyo
CROSkeisan· Tea1.1% → 2.4%Conversion rate$38 → $46+ average order valueEffect-led bundles and email and SMS
CRORetro Rifle· Limited drops~3xDrop-day revenue+68% mobile conversion on drop daysDrop-ready speed and checkout
CROMealMax· Food38%Waitlist conversion64% first-time buyers who built a box of six or more items · in the first 72 hoursCustom bundle builder at launch
In their words
“We've increased our revenue by 35–40% by working with 100xRetention. They can do things with Shopify that even Shopify thinks are impossible.”
David FoleyCambieCambie case study “After 4 months, we've got a 49% increase in our sales. I'd never go back to not working with 100xRetention. Our Klaviyo metrics were at their highest ever.”
Jenny TangjerdBlue RubyBlue Ruby case study “100xRetention has led a web refresh for our brand, Andrea Maack. Honestly, one of the most technically talented teams I've worked with across the board.”
Andrea MaackAndrea MaackAndrea Maack case study By lever
Where the results came from.
Most programs pull more than one lever. Each case is filed under the one that moved its headline number.
CRO
Turn more visitors into buyers.
- StayforeverGift guide and discovery rebuild+112%
- Blue RubyMulti-designer catalog rebuild+34%
- LISSLifestyle-led product pages+52%
- Retro RifleDrop-ready speed and checkout~3x
AOV
Make every order bigger.
- Dent-xxA bundle-first, routine-led storefront+67%
- JETLAGGEDTrip-based bundles across wellness and gear+38%
- Ultra InternalLegacy-led product pages and quantity tiers+61%
- WildBundle-driven pages and a tested cart+84%
Retention
Bring customers back more often.
- CambieA reorder-first account experience+58%
- Andrea MaackStore redesign and Klaviyo rebuild+85%
- AG1Subscription-first product pages+63%
How we report
Every number on this page has a baseline.
A result only goes on this page when the case study states it. Where a number could not be measured cleanly, we leave it out.
Baseline first
The metric and the pre-program baseline are agreed before anything ships.
Significance before claims
Test results are called at 95% significance, not when a chart looks good.
Margin, not just revenue
Order value gains are checked against margin, so a lift is a real lift.
Not sure where to start?
Start with the audit. We’ll tell you which lever is leaking.
A free revenue audit maps your store against all three levers and ranks what to fix first, so you only buy the services the data points to.
- Share your storeYour store URL, then where to send the video.
- We review the dataAnalytics, recordings and the templates that carry revenue.
- Get a ranked planWhich lever to pull first, and which services it needs.