Case study · AOV optimization
PSD: average order value up 78%.
A custom bundle builder, event packs and rewards for a culture-forward underwear brand.
+78%AOV
- Client
- PSD
- Lever
- AOV optimization
- Services
- UX, Shopify build, bundle builder, rewards
- Platform
- Shopify Plus
- Result
- +78% AOV
01 · The challenge
A diverse catalog, single-item carts.
PSD is an underwear brand loved by athletes, influencers and style leaders.
With such a varied catalog, the store was missing chances to raise order value and bring customers back.
02 · What we did
Make mixing and matching the way to buy.
We built around what PSD customers love: the designs, the feel and putting a set together.
- AOV
Custom bundle builder
A mobile-friendly builder with dynamic discounts that make buying more the better deal.
- AOV
Event packs
Limited-time packs for new drops and big sales, with smart upsells in the cart drawer.
- Retention
Rewards and wholesale
A rewards program that feels native to the brand, a wholesale portal and support for affiliate campaigns.
03 · Results
What it was worth, measured against a baseline.
Average order value
+78%
- Bundle orders, within the first 60 days3.5x
- Conversion rate, against the previous design+36%
- Returning customer rate+51%
More case studies
More AOV results each one measured against a baseline.
AOVDent-xx· Oral care+67%Average order value+84% bundle adoption · after the relaunchA bundle-first, routine-led storefront
AOVJETLAGGED· Travel wellness+38%Average order value+29% site-wide conversion rate · within 90 daysTrip-based bundles across wellness and gear
AOVUltra Internal· Wellness+61%Average order value+44% site-wide conversion rate · after launchLegacy-led product pages and quantity tiers
AOVWild· Body care+84%Average order value+37% conversion rate across product pagesBundle-driven pages and a tested cart- Case studiesSee all 24 case studiesEvery result, with what we changed and how we measured it.
