Case study · Conversion rate optimization

BlackBelt Protein: conversion rate up 59%.

A move from WooCommerce to Shopify for an Australian supplement brand, with no data lost and a faster, bundle-led store.

+59%Conversion rate

01 · The challenge

A store that had outgrown its platform.

BlackBelt Protein is a leading Australian supplement brand. Its WooCommerce site was slow, the checkout was clunky and the backend was hard to run.

It needed a new platform without losing years of customer, order and product data, and a better way to raise order value.

02 · What we did

A clean migration first, then a store built for speed and bigger carts.

Build
A clean migration
Products, order histories and customer accounts moved to Shopify with custom scripts, without downtime and without data loss.
AOV
Stacks and bundles
Protein, pre-workout and accessory stacks promoted across the site, with cart upsells like "Add this for free shipping".
CRO
Goal-led landing pages
Landing pages for bestsellers and goals like muscle gain and fat loss, and product pages with clear pricing, reviews and reward points.

03 · Results