Case study · Conversion rate optimization

Create Wellness: conversion rate up 58%.

Clearer product pages, mix-and-match bundles and a referral program for an energy gummy brand.

+58%Conversion rate

01 · The challenge

A great product, missing the basics.

Create Wellness makes fast-acting energy gummies with a growing community behind them.

The store lacked key conversion tactics and missed chances on bundling, referrals and order value.

02 · What we did

Less friction on every page, then reasons to buy more and come back.

CRO
Product pages with proof
Every product page rebuilt around benefits, with reviews and customer content so shoppers see themselves in the product.
AOV
Mix-and-match bundles
Shoppers mix flavors and stack savings, with a redesigned cart and upsell flow.
Retention
Referral and ambassador programs
Real incentives to spread the word, plus reusable landing pages for drops, partnerships and launches.

03 · Results