Case study · Conversion rate optimization
Sidekick: conversion rate up 91%.
A tool finder quiz, tested page sections and a smarter cart for a recovery-tool brand used by Olympians.
+91%Conversion rate
- Client
- Sidekick
- Lever
- Conversion rate optimization
- Services
- UX, CRO, A/B testing, Shopify build
- Platform
- Shopify
- Result
- +91% Conversion rate
01 · The challenge
Strong traffic. Shoppers unsure which tool to buy.
Sidekick makes recovery tools used by more than 100,000 people, Olympians among them. The store had the traffic and the credibility, but not the conversion rate.
Shoppers could not easily tell which scraper fit their problem. Navigation was crowded, and product pages listed features rather than benefits.
02 · What we did
Help every shopper find the right tool.
We tested section by section and kept only what moved the numbers.
- CRO
Tool Finder Quiz
A short quiz matches each shopper's pain point to the right scraper. It became a top assist in product-page conversions.
- CRO
Tested pages
Best sellers, video testimonials and reviews were placed and A/B tested. Product copy was rewritten around benefits.
- AOV
Cart upsells
When a scraper goes in the cart, shoppers see the accessories and bundles that fit their need.
03 · Results
What it was worth, measured against a baseline.
Conversion rate
+91%Overall conversion rate across the store.
Time on site, scroll depth and order value also improved. The project did not put a number on those, so neither do we.
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