Case study · Conversion rate optimization
Baby Bondé: revenue up 63% in 90 days.
A store for an ergonomic baby carrier, rebuilt to answer a new parent's doubts before they reach checkout.
+63%Revenue
- Client
- Baby Bondé
- Lever
- Conversion rate optimization
- Services
- UX, CRO, product page education
- Platform
- Shopify
- Result
- +63% Revenue
01 · The challenge
Too much product, not enough reassurance.
Baby Bondé makes one product: an ergonomic carrier for babies from 7 to 44 lbs that parents actually want to wear.
New parents research for weeks and still hesitate. The old site talked about the product, not about whether it was right for their baby.
02 · What we did
Answer the doubt, then get out of the way.
One question shaped every page: would a nervous first-time parent feel safe adding this to cart?
- CRO
Safety next to the price
Weight range, safety specs and the breastfeeding-friendly design moved above the fold, with an "Is this right for my baby?" module on every product page.
- UX
Real parents, real positions
Real imagery of the three carrying positions and real customer photos woven through the gallery.
- AOV
Bundles and gifting
New bundle and gifting modules, and a post-purchase flow with how-to videos for the first wear.
03 · Results
What it was worth, measured against a baseline.
Revenue
+63%Within the first 90 days after launch.
- Site-wide conversion rate+41%
- Average order value+22%
- Returns−17%
Product page conversion nearly doubled, and mobile became the highest-converting device for the first time.
More case studies
More CRO results each one measured against a baseline.
CROStayforever· Gifts & kids+112%Online revenue, year over year+34% average order value · following the relaunchGift guide and discovery rebuild
CROBlue Ruby· Jewelry+34%Site-wide conversion rate+22% average order value · after the rebuildMulti-designer catalog rebuild
CROLISS· Home décor+52%Product page conversion+38% average order valueLifestyle-led product pages
CRORetro Rifle· Limited drops~3xDrop-day revenue+68% mobile conversion on drop daysDrop-ready speed and checkout- Case studiesSee all 24 case studiesEvery result, with what we changed and how we measured it.
