Case study · AOV optimization
Super7: average order value up 66%.
Bundles, upsells and cleaner navigation for a pop-culture collectibles brand with a huge catalog.
+66%AOV
- Client
- Super7
- Lever
- AOV optimization
- Services
- UX, Shopify build, CRO, bundles
- Platform
- Shopify
- Result
- +66% AOV
01 · The challenge
A growing catalog, harder to shop.
Super7 is a pop-culture collectibles brand with a passionate fan base and a large catalog.
As the line grew, the site got harder to navigate. Conversion was not keeping pace with traffic, average order value was low and the cart was not working for it.
02 · What we did
Help fans complete the set.
Every major section was A/B tested to find the version that performed best.
- UX
A visual mega-menu
Collectors and gift buyers can now browse by category, brand or theme, with key collections and current drops on the homepage.
- AOV
Bundles and a smarter cart
Targeted bundles and offer pages, and a cart drawer that suggests completing the set or unlocking free shipping.
- CRO
Product and collab pages
Clear pricing, loyalty points and gift cards on product pages, plus dedicated landing pages for big collaborations.
03 · Results
What it was worth, measured against a baseline.
Average order value
+66%From bundles and upsells.
- Faster checkout2.4x
- Conversion rate on custom landing pages+42%
- Repeat purchase rate, after the loyalty program+38%
Gift card use also tripled after the repositioning.
More case studies
More AOV results each one measured against a baseline.
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AOVJETLAGGED· Travel wellness+38%Average order value+29% site-wide conversion rate · within 90 daysTrip-based bundles across wellness and gear
AOVUltra Internal· Wellness+61%Average order value+44% site-wide conversion rate · after launchLegacy-led product pages and quantity tiers
AOVWild· Body care+84%Average order value+37% conversion rate across product pagesBundle-driven pages and a tested cart- Case studiesSee all 24 case studiesEvery result, with what we changed and how we measured it.
